MAM
A unique exploration of India’s history: IVM Podcasts announces ‘A Century Of Stories’
Mumbai: IVM Podcasts has announced an insightful and captivating podcast series titled A Century Of Stories. The podcast is set to launch on 14 August 2023 and promises to take listeners on an immersive journey through India’s rich history.
The podcast will be hosted by Kunal Vijayakar, a multifaceted figure renowned as a broadcaster, food writer, author, actor, and television personality. A Century Of Stories stands as an exceptional voyage, expertly curated to unveil both familiar and hidden narratives of India. Kunal’s unique storytelling prowess will seamlessly transport listeners through time, offering a captivating perspective on India’s history. With his captivating narration, he will throw light on both the celebrated landmarks and hidden gems that have contributed to the tapestry of India’s past.
From the remarkable first steps of ISRO to the uncelebrated heroes of IPL, Kunal Vijayakar will delve into the behind-the-scenes moments that have profoundly shaped modern India. The podcast series aims to bring these stories to life, providing a fresh perspective on historical events and celebrating the essence of the nation. The podcast will take audiences through 100 stories of India. Some of the episodes will touch on The Birth Of Our National Anthem, 1983 World Cup, AMUL Girl and a host of other iconic tales that shaped India.
Vijayakar said, “History isn’t just about events; it’s about the people, emotions, and moments that define a nation. These stories are more than mere historical accounts, they are the echoes of a nation’s journey through time. I am excited to uncover the some known and some forgotten gems of India’s past through this podcast.”
IVM Podcasts- Pratilipi co-founder Kavita Rajwade said, “We aim to provide audiences with a unique perspective on India’s history, showcasing the human stories that have shaped our nation. This podcast marks an exciting opportunity to bring these incredible narratives to a wider audience. Our present needs to know our past in a more intimate way, which is what we are trying to offer with A Century Of Stories”
IVM Podcasts- Pratilipi business head Sanjeev Mehta said, “ We create content for our partners that will not only entertain and engage audiences but also deliver the brand partner’s message or values seamlessly”
Catch the first episode live today on ‘A Century Of Stories’ YouTube channel and all leading audio streaming platforms.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
