G-SHOCK opens flagship Mumbai store as Casio expands India retail network

MUMBAI: Time is ticking in G-SHOCK’s favour. As demand for premium watches continues to grow, Casio India has strengthened its retail presence with the launch of a flagship G-SHOCK exclusive store on Mumbai’s bustling Linking Road, one of the city’s best-known shopping destinations.

The new outlet marks another milestone in the expansion strategy of parent company Casio Computer Co. Ltd., taking its Maharashtra footprint to 12 stores, including eight in Mumbai alone.

Located in Santacruz West, the flagship store spans nearly 890 sq ft and has been designed to reflect G-SHOCK’s rugged identity through contemporary interiors, bold visual elements and custom mural artwork. Positioned among international fashion and lifestyle brands, the location is expected to attract both watch collectors and younger consumers drawn to streetwear and premium accessories.

The store houses one of the widest selections of G-SHOCK timepieces available in India. Shoppers can explore premium collections such as MR-G and MT-G, alongside limited-edition models and signature series including the 5000, 5600, 6900, 110 and 2100 lines.

Beyond G-SHOCK, the outlet also showcases the performance-inspired Edifice range, the retro-styled Vintage collection and classic Casio watches, giving customers access to the brand’s broader portfolio under one roof.

Commenting on the launch, Casio India managing director Takuto Kimura said the new store reflects the company’s commitment to deepening its connection with Indian consumers.

“Mumbai remains one of our most important markets, driven by a strong culture of fashion, individuality and premium lifestyle consumption. Through this flagship store, we aim to bring the bold spirit of G-SHOCK closer to consumers while showcasing our latest collections in a dynamic and creatively inspired environment,” he said.

The opening comes as G-SHOCK continues to build on a legacy that began in 1983 when engineer Kikuo Ibe set out to create a virtually indestructible watch. More than four decades later, the brand has sold over 100 million watches across more than 100 countries, evolving from a niche durability-focused product into a global lifestyle icon.

With its newest Mumbai address, G-SHOCK is not merely keeping time with consumer trends. It is making sure it stays ahead of the clock.