Tata Play launches Tamil TV service with Star Vijay classics

MUMBAI: Some stories refuse to fade with time, they simply find a new screen. Tata Play is betting on nostalgia and family viewing with a new service that brings some of Tamil television’s most-loved classics back into living rooms. Tata Play has expanded its value-added services portfolio with the launch of Tata Play Tamil TV, a dedicated 24×7 ad-free entertainment service featuring a curated line-up of popular Tamil television shows from Star Vijay.

Available from 23 June 2026 on Service Number #1509, the offering is priced at Rs 2 per day and is aimed at viewers looking to revisit iconic Tamil programmes in a seamless, uninterrupted format.

The launch comes as Tamil Nadu continues to rank among India’s strongest television markets, driven by deep TV penetration and a longstanding appetite for regional general entertainment content. While audiences remain attached to many legacy shows, access to older favourites has often been fragmented. Tata Play’s latest service seeks to bridge that gap by creating a single destination for some of Tamil television’s most enduring titles.

The catalogue spans fiction, reality and mythology, bringing together fan favourites such as Raja Rani, Saravanan Meenatchi, Eeramana Rojave, Chinnathambi and Mounaragam. The line-up also includes comedy talent show Kalakka Povathu Yaaru 5 & 6, alongside the Tamil version of the epic Mahabharatham, one of Indian television’s most celebrated mythological series.

The move reflects a broader trend in the television industry, where broadcasters and distribution platforms are increasingly tapping into nostalgia-driven viewing and library content to deepen audience engagement. Familiar characters and long-running storylines continue to attract viewers across generations, particularly in regional markets where emotional attachment to legacy programming remains strong.

The service has been designed as a family entertainment destination, offering content that appeals to different age groups while encouraging shared viewing experiences in the home.

For Tata Play, the launch further strengthens its strategy of using value-added services to create differentiated entertainment offerings beyond traditional channel packages. At a time when viewers are juggling multiple screens and platforms, the company is betting that timeless storytelling, served ad-free and on demand, can still command attention.

With a rich mix of family dramas, comedy and mythology available around the clock, Tata Play Tamil TV aims to give classic Tamil television a second innings, one that’s just a click away.