Fujifilm launches Spectrum tour across India

GURUGRAM: Fujifilm is taking its entire imaging arsenal on the road, and inviting the country to get its hands all over it. FUJIFILM India has launched “Fujifilm Spectrum,” a multi-city touch and try tour designed to put its cameras, printers and instax gear directly into the hands of photography enthusiasts, visual creators, students and existing users, kicking off from Delhi NCR under the banner “Imagine. Create. Inspire.”

Spectrum is pitched as an experiential festival built around the company’s full click to print ecosystem, complete with curated image galleries showcasing visual storytelling and creative excellence. The inaugural leg ran at the iconic Museo Camera from 18th to 20th June, offering interactive touch and try zones, exhibitions, creator led sessions, community engagements and live demonstrations spanning Fujifilm’s imaging portfolio.

Koji Wada, managing director at FUJIFILM India, said the company remains committed to delivering innovative products, solutions and experiences that embody its group purpose of giving the world more smiles, and called the tour a testament to the belief in bringing diverse ideas, unique capabilities and extraordinary people together, adding that it offers a platform for creators to experience Fujifilm’s heritage in photography fused seamlessly with cutting edge technology.

The Delhi leg packed in dedicated zones covering vlogging, cinema, street and travel photography, portraiture, premium imaging and the GFX system, alongside instax offerings, live print demonstrations, binoculars, optical devices and accessory partner solutions. Adding star power to the proceedings, the city’s masterclasses featured Fujifilm X-Mentors Ashish Chawla, Abhimanyu Pandey, Dinesh Khanna and Tarun Khiwal, four of India’s most distinguished visual storytellers, sharing practical insights on storytelling, portfolio building and technique.

Arun Babu, associate director, imaging solutions division at FUJIFILM India Private Limited, said Indian creators are no longer simply taking photos or shooting video but crafting comprehensive visual stories, and that Spectrum was designed exactly for this new era of visual expression. By bringing together the X Series and large format GFX system alongside instax, QuickSnap, optical devices and the compact dye sublimation printer ASK 400, he said, the aim is to give creators hands on experience and community support to sharpen their craft.

The tour leans hard into gamification to keep footfall buzzing. An “Experience Passport Challenge” lets visitors collect stamps across touch and try zones and creator sessions, with completed passports unlocking entry into Fujifilm merchandise giveaways. Interactive treasure hunts add to the mix, with challenges including “Spot the X-T30III,” friend portrait shoots, and “Shoot & Vlog” contests run through the Fujifilm X App.

Underpinning it all is a push to build a tighter visual community. The tour functions as a physical extension of the Fujifilm X Academy, the brand’s community driven photography platform offering tutorials, expert guidance and workshops for photographers of every skill level, with hands on sessions alongside X-Mentors and engineers rounding out the offering.

With cameras to touch, mentors to learn from and treasure hunts to win, Fujifilm has turned a product roadshow into a full blown creative carnival, and India’s shutterbugs are clearly invited to come and play.