Premier League promotes Cheryl Jordan T to senior manager, broadcaster servicing, project delivery

SINGAPORE: Premier League has appointed Cheryl Jordan T as senior manager, broadcaster servicing, project delivery, strengthening its international operations and partner delivery function.

In her expanded role, Jordan T will focus on establishing and embedding a new projects function within the broadcaster servicing team, aimed at improving delivery for the league’s international broadcast partners. The move is intended to enhance how the Premier League manages content, campaigns and large-scale activations across global markets.

She will oversee a wide range of initiatives spanning content collaborations, talent engagement, fan experiences and partner events. These include reality and scripted content integrations, trophy tours and large-scale screening events, reflecting the league’s growing focus on cross-format storytelling and global fan engagement.

Announcing her new role, Jordan T highlighted her focus on strengthening delivery for international partners and building scalable systems for future projects across regions.

Her career at the Premier League spans multiple APAC-focused roles, where she has led broadcaster servicing, content partnerships and marketing activations across key markets. She has also been involved in high-profile collaborations, including cross-promotional campaigns and regional content initiatives designed to deepen fan engagement.

Before joining the Premier League, she held senior roles across the sports and entertainment industry, including positions at FC Barcelona, where she managed tours and exhibition matches across Asia, and at CSM Sport & Entertainment, where she worked on global sponsorship activations and brand partnerships.

She also previously worked with Standard Chartered on major football sponsorship programmes, including collaborations involving clubs such as Liverpool FC, building experience in large-scale sports marketing and fan engagement initiatives.

The promotion reflects the Premier League’s continued investment in strengthening its international broadcaster servicing capabilities, as global demand for football content and multi-platform storytelling continues to grow.