DOMS Industries buys Reynolds India assets in $3.7m deal

GUJARAT: DOMS Industries has moved decisively to strengthen its grip on India’s writing instruments market, signing an asset purchase agreement to acquire select assets of the Reynolds writing instruments and school supplies business for $3.7m, excluding inventory value.

The agreement has been signed with six entities: Reynolds Pens India Private Limited, Sanford LP, Luxembourg Brands, Newell Europe, NWL Valence Services and NWL Switzerland. The transaction is scheduled to complete on July 1st, 2026.

The deal is structured as an itemised asset transfer and covers considerable ground. From Reynolds Pens India, DOMS acquires plant, machinery, moulds, contracts and social media accounts. Luxembourg Brands hands over copyrights, trademarks and domain names. Sanford LP contributes patents and designs. The package also includes relevant employees, intellectual property and associated identified liabilities relating to the manufacture and sale of pens, markers, highlighters and school supplies under the Reynolds brand.

The post-completion arrangements are carefully calibrated. DOMS will grant Reynolds Pens India a royalty-free licence to continue using the Reynolds name as part of its corporate identity and for ancillary purposes. Separately, Sanford LP will grant DOMS a royalty-free licence to use the Paper Mate brand, enabling it to fulfil obligations under certain licence agreements that will be novated in its favour. A supply agreement will also remain in place under which Reynolds Pens India continues supplying pen tips to DOMS.

Reynolds is one of the most widely recognised writing instrument brands in India, with decades of presence in classrooms and offices across the country. For DOMS, a company already well established in stationery and school supplies, the acquisition plugs a significant gap in its portfolio and adds instant brand equity in a segment where recognition at the point of purchase matters enormously.

The deal closes in three weeks. After that, Reynolds belongs to DOMS — and the classroom pen market will never quite look the same again.