Boat enters personal grooming segment with Slazer Series launch

MUMBAI: Boat is trimming its way into a new category. Best known for audio devices and wearables, the homegrown consumer technology brand has entered the personal grooming market with the launch of its Slazer Series, signalling its ambition to evolve from a gadget maker into a broader lifestyle-tech player. The new range marks Boat’s latest expansion beyond its core businesses, following its recent moves into mobility-focused products such as dashcams and audio-visual categories including projectors. With Slazer, the company is now targeting a different part of consumers’ daily routines, the grooming shelf.

The Slazer Series spans multiple grooming needs, including beard, hair, nose and body grooming, with products designed around portability, versatility and everyday convenience. Features across the range include ceramic blade technology, aluminium construction and interchangeable attachments aimed at offering an all-in-one grooming experience.

At the entry level, the Slazer S100 is priced at Rs 799 and targets users seeking a basic grooming solution. Moving up the ladder, the Slazer K100+ arrives as a 6-in-1 grooming kit priced at Rs 1,799, offering multiple attachments for different grooming requirements.

At the premium end, boAt has introduced the Slazer K100 Pro, available at Rs 2,999 and Rs 3,299 depending on the variant. The flagship model includes up to six interchangeable blades, along with additional accessories such as a travel kit aimed at users with on-the-go lifestyles.

The premium variants also feature ceramic blade technology designed to deliver smoother performance and greater durability, while select products focus on portability for increasingly mobile consumers.

The launch reflects a growing trend among consumer technology companies seeking opportunities beyond their traditional product categories. As competition intensifies in audio and wearables, brands are increasingly looking to adjacent lifestyle segments to deepen customer engagement and expand their ecosystems.

For boAt, the move is less about entering a new aisle and more about broadening its footprint in consumers’ everyday lives. From earbuds and smartwatches to grooming kits and trimmers, the company is steadily building a portfolio that stretches beyond technology and into personal lifestyle choices.

As India’s lifestyle-tech market becomes increasingly crowded, Boat is betting that consumers who trust it in their ears and on their wrists may soon be willing to trust it in front of the mirror as well.