Swift TV Expands Its FAST Ecosystem with GAIA OS Across 70M+ Connected Devices Worldwide

Strategic pre-installation partnership strengthens Swift TV’s international connected TV footprint across India, North America, Europe, and emerging smart TV markets.

The global evolution of FAST (Free Ad-Supported Streaming Television) is rapidly reshaping the future of streaming and television consumption worldwide.

While FAST ecosystems have already matured signifi cantly across North America and parts of Europe — led by platforms such as Tubi, Pluto TV, Roku, and Samsung — emerging markets are now witnessing a similar transition as consumers increasingly shift toward free, accessible, and connected TV-fi rst entertainment experiences.

According to recent industry estimates, connected TV advertising is projected to become one of the fastest-growing segments in global digital media over the coming years, with ad-supported streaming increasingly outperforming subscription-led growth across several markets.

Recognizing this global shift, Swift TV has partnered with GAIA OS, a next-generation smart TV operating system developed by CVTE, a global high-tech enterprise focused on interactive display and artifi cial intelligence, to pre-install the app on all devices powered by GAIAOS globally.

The integration is expected to signifi cantly strengthen Swift TV’s connected TV infrastructure and expand its FAST ecosystem presence across 70 million connected devices worldwide, including approximately 15 million devices in India, 8 million plus in Eastern Europe and over 2 million devices in the North American market.

Swift TV’s integration with GAIAOS positions the company at the intersection of three major global shifts:
● the rise of FAST television,
● the expansion of connected TV operating systems,
● and the migration of advertising budgets from linear TV to CTV environments.

Swift TV currently distributes over 190 live FAST channels spanning entertainment, movies, music, devotional, regional, lifestyle, and news categories across connected TV ecosystems in India and international markets.

As global advertisers and demand-side platforms increasingly seek incremental connected TV reach beyond saturated premium US streaming ecosystems, emerging smart TV markets are becoming strategically important for scalable audience growth. The GAIAOS partnership enables Swift TV to provide demand partners access to rapidly growing connected TV audiences across India and other emerging smart TV regions, particularly among Tier-2 and Tier-3 households where smart TV adoption is accelerating faster than premium subscription penetration.

The partnership also creates opportunities for advertisers to access lower-cost, high-engagement connected TV inventory at scale, while benefi ting from operating-system-level distribution and native smart TV discovery environments.

Unlike app-only streaming ecosystems, operating-system-level integrations allow platforms like Swift TV to participate earlier in the viewer discovery journey across connected television environments.

With audiences distributed across India, North America, and expanding international smart TV ecosystems, Swift TV is increasingly positioning itself as an emerging global FAST distribution and monetization player focused on high-growth connected TV audiences.

Abhishek Singh, CEO & Founder of Swift TV, said:
“The next phase of FAST growth will not be defi ned only by content libraries, but by smart TV distribution, operating system partnerships, and scalable connected TV infrastructure.

Through our partnership with GAIA OS, Swift TV is strengthening its position across one of the fastest-growing smart TV ecosystems globally.

What makes this opportunity particularly exciting is the convergence of high-growth emerging markets like India with mature FAST markets such as North America and Europe.
For global advertisers and demand partners, this creates access to rapidly expanding connected TV audiences that remain relatively underpenetrated compared to traditional Western CTV ecosystems. Our background in Adtech with Germane Media gives us an edge to provide an effi cient monetization solution to the advertisers.

About Swift TV

Swift TV is a FAST (Free Ad-Supported Streaming Television) platform focused on connected TV audiences across India and international markets. The platform offers curated live television channels spanning entertainment, movies, music, devotional, regional, and lifestyle categories across smart TVs and connected devices.

About GAIAOS

GAIA OS is a next-generation smart TV operating system developed by CVTE, a global high tech enterprise focused on interactive display and artifi cial intelligence. As a market leader in LCD main control boards and intelligent interactive fl at panels we are committed to becoming the global leader in smart products and industry solutions. GAIAOS powers millions of smart TV devices globally across emerging and international markets.