Brands
Nykaa promotes Pearl Shah to senior vice president for owned brands
Beauty major taps in-house marketing leader to scale private labels portfolio
MUMBAI: Nykaa has elevated Pearl Shah to senior vice president for its owned brands portfolio, signalling a continued push to scale its fast-growing private label business.
In her new role, Shah will oversee brands such as Kay Beauty, Nykaa Cosmetics, Nykaa Wanderlust and Nykaa Fragrances, which together account for a business estimated at over Rs 700 crore and are on track to cross the Rs 1,000 crore mark.
Shah has been with Nykaa for over three years, most recently serving as vice president for marketing of owned brands, where she led portfolio strategy and growth across categories. Her elevation reflects the company’s focus on strengthening its in-house brands, a key lever in its broader profitability and differentiation strategy.
Before joining Nykaa, Shah held leadership roles across consumer and digital-first companies. At Unilever, she was brand head for Love Beauty & Planet and earlier worked on Lakmé. She was also part of the founding marketing team at CRED, and has held senior marketing roles at Snapdeal and Jabong.
Her academic background includes a master’s degree in fashion journalism from the University of the Arts London and a fashion styling qualification from Istituto Marangoni in Milan.
The appointment comes as Nykaa continues to double down on its owned brands segment, which has emerged as a key growth engine in India’s competitive beauty and personal care market.
