MAM
Ogilvy India elevates Nitesh Pai to vice president – planning
Longtime strategy leader steps up after nearly nine years with the agency
MUMBAI: Ogilvy India has promoted Nitesh Pai to vice president – planning, marking a key leadership elevation within its strategy team.
Pai announced the development via a social media post, expressing gratitude to his mentors and colleagues. “I’m happy to share that I have recently been promoted to Vice President – Planning at Ogilvy India. A big thank you to Ganapathy Balagopalan, Nirav Parekh, Priyanka Rishi and Tirthankar B. for your continued guidance and support along the way,” said Ogilvy India advertising and marketing professional Nitesh Pai.
Pai has been with Ogilvy since July 2017, most recently serving as senior strategy director. Over nearly nine years, he has been closely involved in shaping brand narratives and strategic direction for a diverse set of clients. His elevation reflects both continuity and confidence in internal leadership as the agency sharpens its planning capabilities.
Prior to Ogilvy, Pai worked at Graphene Media Pvt. Ltd. as senior business director, focusing on strategy and business development. He also held roles at MORE Idea and McCann Worldgroup, where he contributed to campaigns for brands such as Chevrolet, Jet Airways, Pears and Reliance Life Insurance. His early career includes a stint at J. Walter Thompson Worldwide, working with clients like Morgan Stanley, Monsanto and Maharashtra Tourism.
On the academic front, Pai holds a Master of Science in marketing management from Nottingham Business School and a diploma in advertising and PR from Welingkar Institute of Management.
With this move, Ogilvy India continues to lean into experienced in-house talent to drive its strategic planning agenda, as agencies compete to deliver sharper, insight-led brand storytelling in an increasingly crowded market.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
