Ad Campaigns
Sandwizzaa marks 38 years with CSR partnership, celebrates with Magic Bus
Mumbai: Sandwizzaa, renowned for its title as Mumbai’s Best Sandwich, celebrated its 38 anniversary with a special event and meaningful collaboration with the NGO Magic Bus. Held on World Sandwich Day, 3 November, the celebration featured interactive sessions and activities at Magic Bus’s Malad center, where Sandwizzaa served its signature sandwiches and engaged with the children through games and discussions.
In a commitment to extend beyond celebration, Sandwizzaa announced a partnership with Magic Bus to provide employment opportunities for young adults from the NGO across its outlets in Mumbai. At the event, CEO Sachin Lele, accompanied by key team members, shared valuable insights on career growth and future opportunities, responding to curious questions from the children. In addition to distributing sandwiches, he provided stationery items for the kids.
Reflecting on the event, Sandwizzaa, CEO, Lele remarked, “It was truly an overwhelming and emotional experience. We are glad to have this opportunity to partner with Magic Bus and celebrate our 38 years of existence. As we continue to grow and offer our customers Mumbai’s Best Sandwich, I would like to wholeheartedly thank each and every customer, who has been a part of our journey. We grow because they demand.”
He further added, “It has been an exciting day at Magic Bus with the bright kids, who are the future of the nation, and we are elated to partner with Magic Bus to hire young adults from their NGO and offer them a bright future, which is self-made.”
Livelihood, regional director, Sagar Sinkar added, “We are grateful to the team at Sandwizzaa to come over and celebrate their special occasion with our kids. It was truly a joyful day for us. The kids loved every moment, and not to forget the delicious sandwiches they got. We congratulate Sandwizzaa on their milestone anniversary and wish them all the best.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
