Brands
Charles Leclerc joins L’Oréal Paris as global face for Men Expert range
The Ferrari star teams up with former partner Carlos Sainz in a fresh grooming era
PARIS: After a month-long drought of Formula 1 action, fans have finally been given a reason to celebrate as Ferrari’s golden boy, Charles Leclerc, joins the ranks of the beauty world. L’Oréal Paris has officially confirmed the Monegasque driver as their newest global brand ambassador, specifically fronting the Men Expert line.
The move is a strategic masterstroke for the brand. Historically, the beauty industry has found the male demographic a difficult corner to turn, but Leclerc offers the perfect blend of high-performance grit and Mediterranean elegance. He follows in the footsteps of his former teammate Carlos Sainz, who is already a face for the company’s hair care range. Having both icons under the same roof is a delightful reunion for fans who have missed the pair’s chemistry since their days together at Scuderia Ferrari.
L’Oréal Paris global brand president Delphine Viguier-Hovasse said that Leclerc represents a new generation of men who balance strength with vulnerability. This sentiment was echoed by those within the racing camp who see the partnership as a natural fit for a driver who spent his life in the spotlight of Monte Carlo.
As the paddock prepares to descend upon Florida for the Miami Grand Prix, the timing could not be better. While the “Carlando” duo may be competing for different points on the track these days, they are now officially teammates in the grooming aisle. It seems that whether he is hitting an apex or a photoshoot, Leclerc is proving that looking the part is just as important as being the fastest man on the grid.
With the 2026 season reaching a fever pitch and the glamour of Miami just around the corner, Leclerc’s new role adds a polished finish to his already stellar portfolio. As the lights go out on the next race, the Ferrari star will be looking to prove he has the substance to match the style.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
