MAM
Human bags branding and communications mandate for Co2Exist
Mumbai: Recently launched integrated agency, Human, by creative duo Chirag Raheja and Imran Khan, who are walking their independent path after a long stint in the advertising world, bags its first branding and communication mandate for Co2Exist.
Co2Exist is an Indian startup that helps companies and individuals realize their climate commitments. Their goal is to help people across the world achieve a carbon-neutral status while generating revenue for their green efforts.
Commenting on the partnership, Co2Exist director Menaka Pohani said “Human, founded by Chirag and Imran, was a logical choice for Co2Exist’s communications partner.
Their approach, work ethic and professionalism stood apart and is what helped us make our decision to partner with them for our communications plan. Their innovative strategies and expertise in creating impactful marketing campaigns align seamlessly with our commitment to promoting sustainable practices and reducing carbon emissions.
Our decision to appoint Human was driven by our mutual vision to raise awareness and take effective action in combating climate change. By engaging with Human, we aim to amplify our message, reach a wider audience, and inspire behavioural change on a global scale. We believe that this collaboration will enhance our efforts in building a more sustainable future.”
The agency’s mandate includes working on the brand’s identity and digital communication strategy, and implementing clutter-breaking ideas that effect change.
Pohani continued, “On the identity front, Human has already designed a logo for the brand – one that reflects the key aspects of sustainability – restoring our green cover and water bodies, and switching to sustainable power sources to reduce the burden of consumption on the planet.”
Commenting on the logo, Human co-founder and director Imran Khan said “Sustainability is a very broad idea, and capturing the intent of the brand is always crucial. I’m glad we found a genuine depiction of the brand’s purpose, and hope to extend it in many different ways going forward.”
Commenting on the partnership, Human co-founder and director Chirag Raheja said “Co2Exist is an idea whose time has come. Their business resonates deeply with our ethos of creating work that’s good for the people, and the planet at large. So when we were offered a chance to be their communications partner, we leaped at it. We feel honored to be their partner of choice, and intend to fully repay the trust placed in us through work that drives meaningful results.”
Khan added, “Our goal is and will always be to work with purpose-driven brands. Co2Exist’s purpose is as big as it gets – they’re literally out there trying to save the world from the clutches of climate change. We couldn’t have asked for a better first client. I’m excited about the win, and look forward to creating work that drives positive change. “
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
