MAM
Madchatter Brand Solutions bags PR Mandate for P2P social investment platform Rang De
Mumbai: Madchatter Brand Solutions, a fast-emerging integrated communications firm, announced that it has won the public relations mandate for Peer-to-Peer lending platform Rang De. Madchatter’s expertise in strategic communications and deep understanding of the financial service industry has helped the agency successfully secure the account. Through the partnership, Madchatter will work closely with the communications team at Rang De to help enhance the brand’s visibility and drive impact-focused storytelling around the company’s offerings across national, regional and international media.
Rang De is India’s pioneering and only peer-to-peer lending platform focused on providing timely and affordable credit to unbanked communities, including farmers and rural entrepreneurs. A RBI-registered NBFC-P2P platform, Rang De has been working towards revolutionising credit access and enabling financial inclusion. Since 2019, the company has disbursed over Rs 57 crores in loans and fulfilled more than 17,000 loans to rural entrepreneurs through a strong community of 8500+ social investors who enable and invest in rural entrepreneurs. The company was also selected to be a part of the Google for Startups Accelerator program.
Speaking on the association, Madchatter Brand Solutions founder Rachna Baruah shared, “The win is a testament to our agency’s unwavering commitment to creating meaningful impact. Rang De, since its inception, has been creating a positive impact on society, and I believe that together we can amplify their mission and create a narrative that resonates locally and globally, that propels social transformation forward.”
“We are thrilled to have Madchatter as our official PR and communications partner. I believe that their expertise in the communications industry is well aligned to our vision as we work towards empowering communities across the country,” added Rang De CEO & co-founder Smita Ram.
Founded in 2017, Madchatter is an integrated communications firm that has been working with emerging businesses as well as established organisations that require the right brand positioning and media footing. The agency has a track record of driving effective communications strategy for clients across BFSI, fintech, Web3, blockchain, real estate, advertising and marketing, amongst others.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
