Tissot launches own e-commerce platform in India

MUMBAI: Tissot has just set its watch on India’s digital future and the timing couldn’t be more precise. The Swiss brand, renowned for its tradition, precision and innovation, today unveiled its dedicated e-commerce platform in India, marking a significant step in deepening its connection with local consumers. The move strengthens accessibility while offering a direct, trusted way to explore and purchase its timepieces.

Alongside the launch, Tissot has introduced its new Gentleman collection crafted for the modern man with refined aesthetics, understated sophistication, balance and timeless Swiss craftsmanship. The entire range is now available to browse and buy directly on the platform, with all products shipped from Tissot’s India-based warehouse to ensure complete authenticity and a seamless experience.

Tissot CEO Sylvain Dolla said, “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new e-commerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”

Tissot is already present in more than 400 stores across India and on select luxury e-commerce platforms, with online sales growing steadily since their introduction in 2020. The brand remains a leader in the Indian Swiss watch industry both in terms of the number of watches sold and overall revenue.

By combining its physical retail strength with a dedicated digital channel, Tissot is ensuring that whether you’re discovering the new Gentleman collection or adding to your existing collection, the experience is now as precise and reliable as the watches themselves. In a country that runs on time, the Swiss brand has just made sure its customers never miss a beat or a click.