e-commerce
Tissot launches own e-commerce platform in India
Swiss watchmaker brings direct, seamless shopping experience to customers with new Gentleman collection now available online.
MUMBAI: Tissot has just set its watch on India’s digital future and the timing couldn’t be more precise. The Swiss brand, renowned for its tradition, precision and innovation, today unveiled its dedicated e-commerce platform in India, marking a significant step in deepening its connection with local consumers. The move strengthens accessibility while offering a direct, trusted way to explore and purchase its timepieces.
Alongside the launch, Tissot has introduced its new Gentleman collection crafted for the modern man with refined aesthetics, understated sophistication, balance and timeless Swiss craftsmanship. The entire range is now available to browse and buy directly on the platform, with all products shipped from Tissot’s India-based warehouse to ensure complete authenticity and a seamless experience.
Tissot CEO Sylvain Dolla said, “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new e-commerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”
Tissot is already present in more than 400 stores across India and on select luxury e-commerce platforms, with online sales growing steadily since their introduction in 2020. The brand remains a leader in the Indian Swiss watch industry both in terms of the number of watches sold and overall revenue.
By combining its physical retail strength with a dedicated digital channel, Tissot is ensuring that whether you’re discovering the new Gentleman collection or adding to your existing collection, the experience is now as precise and reliable as the watches themselves. In a country that runs on time, the Swiss brand has just made sure its customers never miss a beat or a click.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
