Sports
Playr partners with 8 IPL teams for official merchandise
Brand continues ties with Chennai Super Kings and Sunrisers Hyderabad while adding Lucknow Super Giants for 2026 season.
MUMBAI: Playr has just stitched up another winning season, this time kitting out even more IPL sides with official jerseys, fan wear and lifestyle gear. The sports athleisure and equipment brand, founded in late 2021, has now cumulatively partnered with 8 of the 10 IPL franchises since its inception. For the 2026 season it strengthens its footprint with ongoing Official Merchandise Partnerships for Chennai Super Kings (since 2023) and Sunrisers Hyderabad (since 2025), plus a fresh deal with Lucknow Super Giants (from 2026 onwards).
Previous partnerships include Mumbai Indians (2022–2024), Rajasthan Royals (2023–2024), Punjab Kings (2023–2024), Kolkata Knight Riders (2024) and Gujarat Titans (2025).
Through these collaborations, Playr designs, produces and distributes official team jerseys, fan apparel and lifestyle merchandise, helping supporters carry their team’s identity off the pitch and into everyday life.
Icorets Pvt Ltd director and Playr founder Ravi Kukreja said, “The IPL provides an incredible platform to engage with millions of fans across the country and globally. Our official merchandise partnerships allow us to create products that blend performance with everyday style.”
Chennai Super Kings Cricket Limited managing director Kasi Viswanathan added, “We are thrilled to continue our collaboration with playR as our Global Official Merchandise Partner. Their innovative approach ensures our fans will have access to high-quality, exciting CSK products they can wear with pride.”
Beyond cricket, Playr is steadily expanding into gym and fitness, pickleball, swimming, running and training categories while partnering with amateur leagues, corporate tournaments and sporting communities across India and internationally.
In a league where every boundary counts, Playr is quietly building its own fan base, one perfectly stitched jersey at a time. With eight IPL teams now in its kit bag, the brand is proving that the real game-changer isn’t just on the field, but in the stands and streets where fans show their colours every single day.
Sports
Origen Realty appoints Poulomi Ray as Chief Marketing Officer
Seasoned marketer with nearly two decades’ experience to drive brand strategy for upcoming Gurgaon integrated development.
MUMBAI: Origen Realty has just laid the perfect foundation for its next big chapter and this time the blueprint comes with a marketing masterstroke. The real estate developer has appointed Poulomi Ray as its new chief marketing officer. With close to two decades of experience shaping high-impact brand narratives across the sector, Poulomi brings deep expertise in consumer insights, market evolution and strategic storytelling to the role.
She will lead the company’s overall marketing and brand direction, focusing on visibility, differentiation and market engagement as Origen Realty advances its integrated development plans in Gurgaon, to be rolled out in multiple phases.
Origen Realty has a legacy of 3 plys decades in the construction business and is now entering a fresh phase of growth with this large-scale project.
Commenting on the appointment, Origen Realty Management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Poulomi Ray added, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 plus decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations.”
Poulomi previously held key marketing roles at Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, among others.
In the competitive real estate landscape, where every project needs a compelling story, Origen Realty has chosen a leader who knows how to build more than just structures, she builds lasting brand connections. With Poulomi at the helm, the company’s Gurgaon vision is set to rise with sharper focus, stronger visibility and a fresh narrative that buyers will remember long after the keys are handed over.
