Ad Campaigns
MG Motor India enters its centenary year
Mumbai: MG Motor India, an iconic British car brand with a rich automotive legacy, today announced the launch of its ‘100 Years of Driving Smiles’ campaign aimed at taking customer focus to new heights by embracing AI technology and bringing back the visionary spirit of its founder, Cecil Kimber. MG has harnessed the power of AI to create a virtual representation of Cecil Kimber. Through cutting-edge AI technology, MG has brought back the essence of the man who laid the foundation for MG’s legacy of joy in 1924.
The campaign video launched in association with EFGH Brand Innovations features an AI-generated rendition of Cecil Kimber, delivering a powerful message and showcasing MG’s renewed commitment to providing a customer-centric approach. The virtual presence of Cecil Kimber is meant to evoke a sense of legacy and personalized attention, underscoring MG’s dedication to providing an unparalleled customer experience. By leveraging modern AI capabilities, MG aims to combine past expertise with innovative, forward-thinking solutions for the present and future.
With a synergy of Technology and Smiles as its driving force, the brand holds a sense of pride in its journey of growth in India, bringing innovative product, fostering communities, advocating for diversity, and strengthening the electric vehicle (EV) ecosystem. Since commencing its India journey in 2019, MG Motor India has been at the forefront of CASE mobility (Connected, Autonomous, Shared, and Electric), starting with MG Hector, India’s first Internet SUV, followed by MG ZS EV – the first fully-electric Internet SUV. The brand also introduced cutting-edge innovations – all MG cars have more than 50 connected technology features with 100 voice commands.
Cecil Kimber’s passion for innovation is carried forward through MG’s exciting product offerings and sustainable mobility advancements, positively impacting the environment and various communities the brand serves. MG’s journey into the future is marked by a perfect harmony of the brand’s heritage and cutting-edge technology.
MG Motor India has always put customers at the forefront of their operations. The campaign has been rolled out to honour the strong bond between the brand and the customers. The marriage of AI and Cecil Kimber’s legacy enables MG to stay ahead of the curve and create a unique and compelling customer experience in the automotive industry.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
