MAM
Snabbit appoints Abhinav Ankur as Chief Business Officer
Home services startup brings in seasoned leader from OYO and WheelsEye to drive category leadership in India’s $60 billion market.
MUMBAI: Snabbit has just swept the floor with a smart new hire, Abhinav Ankur is stepping in as Chief Business Officer to help turn on-demand home help into India’s next big organised category. India’s first quick-service app for on-demand home services, Snabbit, has appointed the experienced operator to lead business expansion at a pivotal growth phase. Abhinav, who has scaled high-growth consumer internet and logistics platforms at OYO and WheelsEye, brings proven expertise in strategy execution, operational scale, and category building.
In just six months, Snabbit has grown dramatically from 10,000 to over 40,000 daily jobs, crossing 1 million jobs in March alone. The platform is redefining convenience for urban households by delivering verified experts for cleaning, laundry, organising, and other home tasks in minutes, replacing unreliable offline alternatives with speed, reliability, and accountability.
India’s home services market, estimated at over $60 billion, remains largely fragmented and offline but is expanding rapidly with a projected CAGR of 18-22 per cent through FY2030. As the category formalises, Snabbit is positioning itself as the early market maker by structuring both supply and demand for consistent, tech-enabled service.
Abhinav Ankur said, “Opportunities to shape a category at this scale are rare. Daily home services remain one of the largest offline segments in India. What stood out to me about Snabbit is the clarity of the model and the early signs of product-market fit. The pace of adoption, combined with strong execution, creates the opportunity not just to participate in this market, but to define it.”
Snabbit founder Aayush Agarwal added, “Scaling a category like ours requires both speed and structure. Abhinav brings a deep understanding of how to build systems that can operate at this level of complexity. Having scaled from 400 to 40,000 daily jobs in under a year, we are at a clear inflection point.”
The appointment comes as Snabbit sharpens its operating model, deepens presence in key urban markets, and invests in talent, technology, and infrastructure. The company is actively hiring across roles to support its next phase of structured growth.
From booking a house help in 10 minutes to handling everyday chores with professional ease, Snabbit is making home services feel refreshingly simple. With Abhinav on board, the platform is poised to sweep aside fragmentation and build a high-quality, sustainable leader in one of India’s most promising consumer segments. The dust is settling and the future of home help looks sparkling clean.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
