MAM
Kaizzen goes global, begins operations in MENA region with Dubai office
Mumbai: Kaizzen, an integrated communications firm, announces its expansion into the Middle East and North Africa (MENA) region with its new office in Dubai, United Arab Emirates. This strategic move aims to cater to the growing demand for integrated and result-oriented PR and digital marketing solutions, offering a wide range of services to businesses across various sectors.
As part of its MENA expansion, Kaizzen is delighted to introduce Dipankar Zalpuri as the president of the MENA region. As a seasoned professional, he brings over 18 years of experience in communications to the position. His expertise spans digital marketing, content marketing, public relations, and events consulting and execution. Having served thousands of clients with varied mandates across different geographies, he is well-prepared to deliver custom PR and digital marketing solutions for best-of-the-breed international brands as well as fast-growing startups.
Kaizzen founder and CEO Vineet Handa expressed enthusiasm about the company’s latest endeavour, saying, “We are thrilled to embark on this new journey as we extend our footprint into the MENA market. The Middle East and North Africa region is a dynamic hub of innovation, culture, and growth. Dubai is a gateway to MENA and GCC region, which makes this a strategic decision to expand Kaizzen’s global ambitions. With our expertise in crafting compelling narratives and our commitment to delivering tangible results, we look forward to helping businesses in the region connect with their audiences in meaningful ways.”
Kaizzen group president Nikhil Pavithran “Our goal is to not only provide clients with world-class communication strategies but also to become an integral part of the region’s business landscape. With the support of our talented team and our commitment to innovation, I am confident that we will create impactful and transformative campaigns for our clients.”
Zalpuri expressed his excitement about leading Kaizzen’s operations in the MENA region, stating, ” I believe that MENA is a region that values innovation, building relationships, and entrepreneurship. I am determined to make a substantial positive impact in this region with this prestigious mandate. This confidence comes from the backing of passionate hard work and exceptional dedication to deliver successful client campaigns that are encoded in the DNA of this remarkable organisation, right from the top. With the support of a vastly talented team, we will take forward the Kaizzen narrative of boosting businesses by creating appealing brand stories through comprehensive 360-degree communication strategies. Well, the way to get started is to quit talking and begin doing.”
The opening of the UAE office marks a significant milestone, as it signifies the agency’s dedication to providing top-notch services to its clients, both locally and globally. The agency’s relentless pursuit of excellence and innovation forms a robust foundation for future endeavours. Kaizzen is ideally positioned to bring its unique blend of creativity and strategic thinking to the dynamic and diverse MENA market.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
