Brands
Coca-Cola India ropes in Diljit Dosanjh, Janhvi Kapoor for new campaign
Halftime films highlight everyday pauses that reconnect people to moments
MUMBAI: Coca-Cola India has unveiled a new brand campaign featuring Diljit Dosanjh and Janhvi Kapoor, aiming to reimagine the idea of a Halftime as more than just a pause in everyday life.
The campaign centres on the notion that small breaks can help people reconnect with their surroundings, turning routine moments into meaningful experiences. Through a series of films, the brand positions Coca-Cola as a simple, refreshing ritual that brings focus and connection back into fast-paced lives.
Conceptualised by WPP Open X and led by VML, the films capture “in-between” moments when people are physically present but mentally elsewhere. Whether it is Dosanjh caught up in rehearsal or Kapoor lost in thought during a casual hangout, a sip of Coca-Cola serves as a turning point that brings them back to the present.
Commenting on the campaign, Coca-Cola India senior director marketing Karthik Subramanian said, “Today’s consumers are navigating lives that are fuller and faster than ever before. And yet, what they increasingly value are small, meaningful breaks that help them stay grounded in the moment.” He added that Coca-Cola has long been part of such everyday rituals.
The creative team behind the campaign emphasised the emotional insight driving the storytelling. VML executive creative directors Nakul Sharma and Tirtha Ghosh said the idea was to show how a simple pause can transform disengaged moments into something more present and alive.
The campaign is being rolled out across key markets including Delhi, Punjab, Uttar Pradesh, Maharashtra, Tamil Nadu and Karnataka, supported by a mix of television, digital and social media activations. Regional adaptations feature Dosanjh across northern markets, while Kapoor leads the Tamil and Kannada versions.
An original soundtrack by composer Donn Bhat, with vocals by Vivek Hariharan and Aarifah Rebello, adds a retro touch to the films, enhancing their emotional appeal.
With this campaign, Coca-Cola leans into a familiar truth with a fresh twist: sometimes, the smallest breaks can make the biggest difference in how we experience the moment.
Brands
Wipro to acquire Alpha Net client contracts in $70.8 million deal
Move aims to boost AI-led services and expand global client portfolio
MUMBAI: Wipro Limited has signed a definitive agreement to acquire select customer contracts from Alpha Net Consulting LLC and its subsidiaries, in a deal valued at up to $70.8 million.
The transaction is expected to be completed by June 30, 2026. The acquisition, structured as a business transfer rather than an equity purchase, will give Wipro access to key client contracts, associated workforce and strategic relationships from the Alpha Net Group. The company said the move will strengthen its AI-powered and consulting-led application services capabilities, opening up new growth opportunities.
The consideration will be paid in cash and includes a deferred earnout component linked to performance milestones. No regulatory approvals are required for the transaction, and it does not fall under related party transactions.
The Alpha Net Group, founded in 2001 and headquartered in Santa Clara, operates across the US, Singapore, India, the UK and the Netherlands, offering enterprise software development, data engineering and managed services. The contracts being acquired generated revenues of $27.9 million in 2023, $34.4 million in 2024 and $37.3 million in 2025.
With this acquisition, Wipro is sharpening its focus on high-value client engagements and AI-led services, signalling a continued push to scale capabilities in a competitive global IT landscape.
