Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
Brands
Wipro to acquire Alpha Net client contracts in $70.8 million deal
Move aims to boost AI-led services and expand global client portfolio
MUMBAI: Wipro Limited has signed a definitive agreement to acquire select customer contracts from Alpha Net Consulting LLC and its subsidiaries, in a deal valued at up to $70.8 million.
The transaction is expected to be completed by June 30, 2026. The acquisition, structured as a business transfer rather than an equity purchase, will give Wipro access to key client contracts, associated workforce and strategic relationships from the Alpha Net Group. The company said the move will strengthen its AI-powered and consulting-led application services capabilities, opening up new growth opportunities.
The consideration will be paid in cash and includes a deferred earnout component linked to performance milestones. No regulatory approvals are required for the transaction, and it does not fall under related party transactions.
The Alpha Net Group, founded in 2001 and headquartered in Santa Clara, operates across the US, Singapore, India, the UK and the Netherlands, offering enterprise software development, data engineering and managed services. The contracts being acquired generated revenues of $27.9 million in 2023, $34.4 million in 2024 and $37.3 million in 2025.
With this acquisition, Wipro is sharpening its focus on high-value client engagements and AI-led services, signalling a continued push to scale capabilities in a competitive global IT landscape.
