MAM
narrative ropes in Rajdeepgiri Goswami as creative director
Mumbai: narrative, a branding and communication agency has appointed Rajdeepgiri Goswami as its creative director – art. With an illustrious career spanning 15 years, Goswami brings a wealth of expertise in steering the complete creative trajectory of brand campaigns. Prior to joining narrative, he held pivotal roles at globally renowned agencies including Ogilvy, Leo Burnett, Publicis, and Plan B. Notably, his tenure as creative director at Wildcraft also afforded him invaluable insights from the client-side, enriching his creative odyssey.
Goswami holds a Bachelor of Fine Arts degree from the esteemed Maharaja Sayajirao University of Baroda, an institution renowned throughout Asia for its mastery in Fine Arts. Beyond the canvas of design, he is also associated with many noble causes, having founded the KA-KHA-GA Foundation, a non-profit organization dedicated to empowering special-needs children through education. Additionally, his innovation shines through the Tenpoints Braille, a pioneering marvel simplifying Braille reading. He not only has a strong design prowess but is equally attuned to creativity, empathy, and an unwavering desire to infuse the world with inclusivity and beauty.
Commenting on the new appointment, narrative founder Rohit Varma said, “narrative has been focused on brand development, communication and campaign strategy as its core service offerings, and I believe Rajdeepgiri will add huge value to the organisation. His skills and experience will help the internal team and the organisation’s positioning in the market. We are expanding, and getting talent on board who are passionate and driven to do more. We are aiming for excellence in design and we welcome Rajdeepgiri onboard to join us in this mission.”
Speaking on his appointment, Goswami said, “narrative works on a range of projects with a variety of clients, which will allow me to learn and improve in other areas of design. It features creative spaces that inspire designers to be imaginative and take chances. Having collaborative workspaces where designers can come together to build solutions for clients is a terrific method for me to learn while also improving my talents. I am committed to making a significant contribution to the current design process by using my skills and perspectives. I’m thrilled by the prospect of working on fresh and fascinating projects in the future. These opportunities not only provide opportunities for personal and professional development but also allow me to collaborate with a dynamic team to bring new ideas to life. I also look forward to working with Rohit, who is a great mentor. I have a lot to learn from his expertise.”
Goswami will be based in Bangalore.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
