MAM
Ananya Panday appointed as Limca’s new face and Social Media Manager
Bollywood star takes creative control of the iconic lime ‘n’ lemoni brand’s online presence.
MUMBAI: Panday has just been handed the keys to Limca’s social media and she’s ready to drive the refresh. Limca, India’s beloved lime ‘n’ lemoni drink, has appointed actor Ananya Panday in a unique dual role as the brand’s new face and its official Social Media Manager. This first-of-its-kind move puts the bubbly star in charge of shaping how Limca shows up, speaks, and connects with audiences online.
For over five decades, Limca has been synonymous with instant refreshment and “taazgi”. Now, in 2026, the brand is passing the baton to Ananya Panday to bring a fresh, youthful, and authentic voice to its digital storytelling. The collaboration is part of Limca’s new campaign, ‘Feel the Taazgi’, which promises peppy, trend-led content filled with candid moments and interactive fun.
Coca-Cola senior director of marketing for hydration, sports and tea India & Southwest Asia, Ankita Mahna, said, “Ananya brings a rare combination of natural content instinct and deep connection with young India. By placing her as the shaper of how Limca shows up, we are creating a more participative and authentic space for the brand.”
Ananya Panday shared her excitement, “Social media is a big part of how I connect with my fans. When Limca said they wanted me to actually run the feed and not just appear in posts, I thought that was really different and fun. I grew up on that lime ‘n’ lemoni taazgi, and now I get to make sure everyone feels it on their feed too!”
^Atom network (Limca’s social media agency) co-founder & CCO Yash Kulshresth added that Ananya is the perfect collaborator, “She’s not just the face of it but an active creative voice behind it. It’s the first of many exciting pieces we have planned as Limca unbottles a new feel and voice.”
As part of the campaign, Ananya will amplify ‘Feel the Taazgi’ across her personal social channels and Limca’s official platforms, including Instagram, through relatable, trend-driven content.
In a clever twist on traditional celebrity endorsements, Limca has given Ananya the creative reins. Expect the feed to be as refreshing, bubbly, and fun as the drink itself because when your Social Media Manager is also your brand ambassador, the taazgi is guaranteed to go viral.
Brands
TCS proposes Rs 31 dividend as Q4 results reflect steady profit growth
Tech giant recommends final payout following a year of steady growth and expansion
MUMBAI: Tata Consultancy Services Limited has signalled its confidence in the digital future by recommending a final dividend of Rs 31 per share. The payout, which remains subject to shareholder approval at the upcoming annual general meeting, caps off a year of significant activity for the global IT services leader.
The company reported a consolidated revenue from operations of Rs 267,021 crore for the year ended 31 March 2026, representing a steady increase from the Rs 255,324 crore recorded in the previous financial year. Net profit for the period also saw an uptick, reaching Rs 49,454 crore compared to Rs 48,797 crore twelve months prior.
Growth was visible across several key sectors, with banking, financial services, and insurance remaining the company’s largest revenue generator, contributing Rs 103,363 crore to the annual total. Despite the positive trajectory, the firm navigated some financial headwinds, including a one-off provision of Rs 1,010 crore related to a legal claim and Rs 1,388 crore in restructuring expenses.
The year was also defined by a flurry of international expansion. The group successfully integrated several new entities, including the acquisition of Coastal Cloud Holdings, LLC in January 2026 and the incorporation of new subsidiaries in Morocco and Saudi Arabia.
With its global footprint expanding and a healthy dividend on the horizon, the firm appears well-positioned to maintain its momentum in the competitive tech landscape.
