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Truecaller opens Business Chat platform to global partners and enterprises

Expansion aims to replace SMS with trusted, rich and conversational messaging

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MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.

The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.

With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.

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“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.

The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.

By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.

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As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.

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Digital

OpenAI names Sanghyun Lee Apac global affairs head

Ex-Google policy leader to steer AI governance and partnerships in region

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MUMBAI: OpenAI has appointed Sanghyun Lee as head of Asia Pacific global affairs, bringing in a seasoned policy hand as it deepens engagement across one of the fastest-evolving AI markets.

Based in Singapore, Lee will lead public policy engagement, government relations and strategic partnerships across key Asia Pacific markets, including India, Japan, Korea, Australia and Southeast Asia. His role will centre on shaping how AI is governed and adopted responsibly across the region.

Lee joins OpenAI after nearly nine years at Google, where he held multiple leadership roles in government affairs and public policy. Most recently, he served as global head of key markets for platforms and devices, overseeing regulatory strategy across major markets including the US, EU and Asia.

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Reflecting on his transition, Lee described his time at Google as formative. “After nearly nine years at Google, I am closing a chapter that has meant a great deal to me. These were defining years. We navigated regulatory scrutiny, fast-moving policy debates, and moments that demanded calm judgment and steady teamwork,” he said.

At OpenAI, Lee will focus on aligning innovation with policy frameworks, a balancing act that is becoming increasingly critical as AI adoption accelerates worldwide. Lee said, “When a technology is as powerful as AI, progress is not only about innovation. It is also about how thoughtfully we engage with governments, institutions, and communities to help ensure its benefits are shared broadly and responsibly.”

Lee brings more than two decades of experience spanning technology, investments and public policy. His career includes leadership roles at Airbnb, where he worked on regulatory frameworks in Asia, and academic positions at Yonsei University. He is also an alumnus of MIT Sloan School of Management and has contributed to research on AI governance and digital policy.

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His appointment comes as OpenAI looks to strengthen its institutional presence globally, with Asia Pacific expected to play a central role in shaping the future of AI regulation and adoption.

As governments and companies race to define the rules of AI, OpenAI’s latest hire signals a clear intent to stay ahead of the policy curve while building trust in a rapidly transforming digital landscape.

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