MAM
Urban Indians fear inability to afford homes: Ipsos July 2023 report
Mumbai: According to the July 2023 report of Ipsos Essentials, at least two in three urban Indians polled, who do not own homes, are concerned they will never be able to save enough to own a house. Interestingly, the majority of global citizens polled and citizens across the 15 markets polled, echo similar views. The views were particularly pronounced among the citizens of the UK (77 per cent), Mexico (73 per cent), Australia (72 per cent), Brazil (71 per cent), Canada (71 per cent) etc.
Perceived personal risk for Inflation
It’s a mixed bag: While 36 per cent feel high risk due to inflation; 40 per cent feel vulnerable due to inflation and 23 per cent feel insulated from inflation.
Ipsos India country service line leader, market strategy and understanding Archana Gupta elucidating on the topline findings said, “We see a bit of a paradox. While citizens are concerned about lack of finances for investing in the purchase of homes, at the same time, we see some improvement, as the perceived risk of inflation and price pressures seem to soften.”
We see a gradual upward movement in expected spending, especially for non-essential categories.
Trendsetters (those most likely to search for and experience novelties) report spending more in non-essential categories compared to the rest of consumers. This is the average for 29 markets.
Financial setbacks, reduced ability to save, and worries about paying bills loom because of increased mortgage rates
Rising mortgage rates forewarn the likely negative impact on consumer spending (This is the average for 29 markets).
This is the average for 29 markets.
Summarizing on the findings of the survey, Gupta said, “Consumers’ spending outlook signals potential for economic recovery, but housing costs are beginning to absorb spending power.”
Ipsos Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet, and future intentions. Each month Ipsos surveys consumers in 15 countries, including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the UK and the US.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
