AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
AD Agencies
Havas Life Mumbai & Shobiz team up to offer experiential healthcare solutions in India
Alliance blends science-led strategy with immersive experiences for pharma brands
MUMBAI: In a move aimed at reshaping how healthcare brands connect with their audiences, Havas Life Mumbai and Shobiz have joined forces to deliver integrated experiential solutions for India’s healthcare and pharmaceutical sector.
The partnership brings together two distinct strengths under Havas India. On one side is Havas Life Mumbai’s deep grounding in medical and scientific communications, and on the other, Shobiz’s expertise in large-scale experiential design and execution. The aim is simple but ambitious: to bridge the long-standing gap between science-heavy strategy and high-impact on-ground experiences.
As healthcare communication grows more complex, the industry is shifting away from traditional messaging towards engagement that is immersive, measurable and compliant. This collaboration seeks to meet that demand by offering end-to-end solutions that connect with healthcare professionals, patients and caregivers in more meaningful ways.
The joint offering will tap into emerging technologies such as virtual reality, augmented reality and AI-led interactive platforms. These tools are expected to help simplify complex medical information while making engagement more dynamic and outcome-focused.
Havas Health global chief client officer and CEO Apac-Latam Charles Houdoux said, “By bringing together scientific depth and experience design, we are creating a new model of engagement where knowledge and emotion work hand in hand. This is about improving understanding, building trust and ultimately driving better patient outcomes.”
Havas India group CEO Rana Barua added, “This partnership allows us to move beyond conventional formats and create experiences that are more relevant and impactful for the health and wellness space. It reflects where the future of healthcare engagement is headed.”
Havas Life Mumbai managing director Dorelle Kulkarni noted that brands today need more than just communication. “They need experiences that make complex science easier to understand and inspire action. This collaboration enables us to deliver exactly that, with measurable impact.”
Echoing the sentiment, Shobiz CEO Sameer Tobaccowala said, “The future lies in combining credibility with creativity. Together, we can offer integrated platforms that not only engage but also deliver real business outcomes.”
With this alliance, the Havas network is betting big on experience-led healthcare communication. If executed well, the partnership could set a new benchmark for how medical science is not just communicated, but truly experienced across India.
