MAM
Indian Railways bans alcohol, tobacco ads; tightens onboard ad rules
New policy pushes ethical, compliant advertising across trains and stations
NEW DELHI: Indian Railways has tightened its advertising norms, barring promotions for alcohol, tobacco and other objectionable content across trains and station premises, as part of a broader push towards ethical and compliant brand messaging.
The updated framework, outlined under its non-fare revenue policies, aims to ensure that advertising across railway assets remains lawful, non-offensive and aligned with public interest. The guidelines apply to both static and digital formats, covering everything from train coaches to station display networks.
Speaking in the Rajya Sabha, Government of India union minister for railways, information and broadcasting and electronics and information technology Ashwini Vaishnaw said that advertisements deemed objectionable under law are strictly prohibited, with immediate corrective action taken in case of violations.
Among the key restrictions are ads promoting alcoholic beverages, cigarettes, bidis and other tobacco products. Content with erotic undertones is also barred, along with campaigns from private insurance companies offering policies linked to railway accidents. Additionally, competitive advertising from other transport modes is not allowed.
At the same time, Indian Railways continues to expand its advertising footprint through structured channels. Its out-of-home policy allows brands to tap into high-footfall station areas, while the Rail Display Network supports digital advertising through screens across stations. Mobile assets such as trains and coaches remain a significant branding platform under these guidelines.
All advertising contracts are awarded through e-auctions on the Indian Railways E-Procurement System, ensuring transparency and fair competition. While agencies retain the freedom to choose brands, they must comply with central and state laws, and secure prior approval for advertising plans from the relevant railway division.
Advertising revenue forms part of the Railways’ sundry earnings, contributing to its non-fare income stream. With stricter oversight now in place, the focus is clearly on balancing commercial opportunities with public sensibilities.
The message from the Railways is straightforward. As trains carry millions daily, the content they display must stay on the right side of both the law and public trust.
Brands
Manoj Kohli joins Adobe International Advisory Board to steer AI shift
Former Airtel CEO to guide global clients through digital and AI transformation
NEW DELHI: Manoj Kohli, former India head of SoftBank and ex-CEO of Bharti Airtel, has joined the Adobe International Advisory Board, signalling Adobe’s continued push to help businesses navigate the fast-evolving AI landscape.
The advisory board, set up in 2021, brings together global leaders to guide organisations through technological and strategic change. Kohli’s appointment adds nearly five decades of leadership experience spanning telecom, technology, renewable energy and digital innovation.
Currently chairman and managing partner at MK Knowledge LLP, Kohli advises CEOs and founders across Asia Pacific, the Middle East and the United States. He is also actively involved in mentoring and teaching leadership at global business schools.
Speaking on the appointment, Manoj Kohli said, “I’m delighted to join the Adobe International Advisory Board to work with customers at this pivotal time when AI is rapidly transforming how customers discover and engage with brands, and reshaping how enterprises operate and create value. Adobe has consistently enabled organisations to enhance creativity and productivity, and orchestrate personalised experiences to drive growth. I look forward to contributing my perspective and working closely with fellow leaders to help shape their next era of growth.”
Welcoming him to the board, Adobe president JAPAC Ben Goodman said, “India is one of the fastest-growing digital markets in the world, and organisations are increasingly looking to AI and digital experience technologies to drive innovation and growth. Manoj’s extensive leadership experience and strong focus on excellence and integrity will be invaluable for our customers as they navigate complexity, unlock new growth opportunities, and deliver exceptional experiences at scale.”
Kohli previously led SoftBank’s India operations, overseeing more than $15 billion in investments across high-growth companies such as Ola, OYO, Zomato, Lenskart, Meesho, Flipkart, Swiggy and Delhivery. His tenure at Bharti Airtel saw the telecom giant expand from two million to over 400 million customers, cementing its position as a global player.
With digital transformation accelerating across industries, Adobe is betting on seasoned leaders like Kohli to help clients translate strategy into sustained growth. His appointment underscores a broader trend where experience meets innovation, as companies look to balance legacy strengths with future-ready thinking.
