Sports
Livguard joins Punjab Kings as exclusive power partner for IPL 2026
Energy brand taps cricket’s biggest stage to boost visibility and fan engagement
NEW DELHI: Livguard has signed on as the exclusive power partner of Punjab Kings for the Indian Premier League 2026, marking a strategic push to expand its consumer reach through one of India’s most-watched sporting platforms.
The partnership will see Livguard gain prominent jersey visibility alongside a mix of player-led content, fan engagement initiatives and on-ground activations. The brand aims to use the IPL’s mass appeal to strengthen awareness around its portfolio of energy solutions, ranging from inverters and batteries to solar technologies.
The move comes at a time when Indian households and businesses are increasingly shifting towards efficient and sustainable energy options. By aligning with a high-impact cultural property like the IPL, Livguard is looking to move beyond category awareness and position itself as a trusted, everyday energy partner.
SAR Group founder Rakesh Malhotra said, “India’s energy future will depend not just on how much we generate, but how effectively it reaches homes and businesses. This association gives us a powerful platform to take that message to a wider audience. The IPL brings unmatched scale and emotional connect, helping us highlight the importance of reliable and future-ready energy solutions.”
From the team’s perspective, the partnership is being positioned as a natural fit. Punjab Kings CEO Satish Menon said the collaboration reflects shared values around consistency and resilience, adding that the franchise looks forward to creating meaningful fan engagement throughout the season.
Echoing this, Punjab Kings CCO Saurabh Arora noted that the association aligns well with the team’s broader ecosystem, with plans to build authentic connections with fans while delivering tangible value for the brand.
As part of the tie-up, the two sides will roll out a mix of digital campaigns, meet-and-greet sessions, and bespoke video content featuring players. The focus remains firmly on fan-first storytelling, blending sport with everyday relevance.
With a presence across more than 21,000 pincodes and a growing footprint in rooftop solar installations, Livguard is betting on the IPL spotlight to accelerate its brand narrative around cleaner, smarter energy. As the tournament unfolds, the company will be looking to convert visibility into trust, and attention into long-term consumer relationships.
Sports
JioStar unveils star-studded TATA IPL 2026 presentation
50 plus experts, 20 plus feeds and first digital watch-along with champions.
MUMBAI: JioStar has just assembled a commentary lineup so stacked it could bowl over even the best batsmen because when legends like Ashwin and Sehwag pick up the mic, every over feels like a blockbuster. JioStar, the official broadcast and digital partner of the TATA IPL, has revealed its presentation plan for the 2026 season, promising fans an elevated experience across television and digital platforms.
For the first time, viewers can watch alongside TATA IPL champions through a dedicated digital feed on JioHotstar as the action unfolds. Overall, JioStar will deliver more than 20 feeds, powered by over 150 presenters and experts across Star Sports Network and JioHotstar.
Star Sports will broadcast in English, Hindi, Tamil, Telugu and Kannada, while JioHotstar offers 12 language options, including Punjabi, Bhojpuri, Haryanvi, Marathi, Bengali, Gujarati and Malayalam. Two audience-inclusive feeds Indian Sign Language and Audio Descriptive further enhance accessibility.
New innovations include MaxView in Hindi and English, plus a multi-cam experience with five angles: Hero Cam, Stump Cam, Batter Cam, Field View and multi-view. Fans can also enjoy a unique Hindi digital watch-along featuring former TATA IPL champions and analytical minds such as Ravichandran Ashwin (commentating for the first time), Suresh Raina, Harbhajan Singh, Virender Sehwag, Irfan Pathan, Umesh Yadav, Cheteshwar Pujara and Aakash Chopra.
The star-studded panel includes India and TATA IPL legends like AB de Villiers, Faf du Plessis, Ravi Shastri, Sunil Gavaskar, Michael Clarke, Eoin Morgan, Aaron Finch, Dale Steyn and Kevin Pietersen, alongside regional favourites such as RJ Balaji (Tamil) and others.
JioStar, head of content, sports Siddharth Sharma said, “As the TATA IPL continues to scale up in unprecedented ways, our push is to assemble legends and heavyweights of the league together in our studios in a way that will offer a unique insider’s perspective to fans.”
The 19th edition of the TATA IPL will bring together three generations of talent from fearless prodigies like Vaibhav Suryavanshi, Priyansh Arya and Ayush Mhatre to heavyweights such as Hardik Pandya, Rishabh Pant, KL Rahul and Shreyas Iyer, and legends Virat Kohli, MS Dhoni and Rohit Sharma creating an unmissable spectacle.
In a league where every six counts, JioStar isn’t just broadcasting cricket, it’s turning the entire season into a blockbuster where fans feel like they’re in the dressing room, proving that the greatest thrill isn’t only on the field, but in the stories told around it.
