Sports
CP Plus named title sponsor of Punjab Kings for IPL 2026
New jersey unveiled in Mohali symbolising performance and innovation.
MUMBAI: CP Plus just powered up Punjab Kings because when your sponsor’s name is on the jersey, even the boundaries start feeling more secure. CP Plus has been announced as the title sponsor of Punjab Kings ahead of IPL 2026, with the partnership unveiled through the launch of the team’s new jersey in Mohali on Friday. The collaboration blends the high-energy spirit of cricket with CP Plus’s focus on precision, reliability and technology-driven innovation.
The jersey serves as a visual symbol of the alliance, reflecting shared values of performance, trust and future-readiness. The association aims to leverage the IPL’s massive platform for deeper consumer engagement, brand salience and regional resonance, particularly in cricket-passionate markets like Punjab.
CP Plus managing director Aditya Khemka said, “This marks the beginning of a meaningful journey for CP Plus. The unveiling of the Punjab Kings jersey is symbolic of a deeper alignment, one that is built on shared ambition, innovation, and the pursuit of excellence.”
Punjab Kings CEO Satish Menon added, “We would like to welcome CP Plus into the Punjab Kings family. It’s our pleasure to be associated with a brand that, like us, values excellence and keeps the consumer at the focus.”
Punjab Kings CCO Saurabh Arora noted, “CP Plus is a brand that people trust and encounter every day, which makes this partnership a seamless integration. Our goal is to build something across the season that delivers genuine consumer impact.”
As Punjab Kings prepare for IPL 2026, the partnership lays the foundation for immersive fan experiences, integrated storytelling and technology-led activations that connect sport, innovation and brand purpose both on and off the field.
In a league where every sponsor wants to stand out, CP Plus isn’t just buying space on a jersey, it’s buying into the heartbeat of a team, proving that when technology meets cricket’s passion, the real winner is the fan who feels the thrill up close.
Sports
BUDX NBA House returns to India in Delhi
Fan experience with Isiah Thomas and DeMarcus Cousins set for May 9–10 at Bharat Mandapam.
MUMBAI: BUDX NBA House is dribbling back into India because when basketball meets Delhi, even the courtside seats start feeling like courtside culture. The NBA and Budweiser India have confirmed the return of BUDX NBA House, an immersive fan experience blending basketball, music and culture. Following its debut in Mumbai last year, the event moves to New Delhi on Saturday 9 and Sunday 10 May 2026 at Bharat Mandapam, Exhibition Hall No. 6, coinciding with the 2026 NBA Playoffs.
The two-day programme (for ages 16 plus) features on-court activities, live performances by international and Indian artists, meet-and-greets with two-time NBA champion and Naismith Hall of Famer Isiah Thomas and four-time NBA All-Star DeMarcus Cousins, BUDX Masterclasses with expert workshops and panels, a 3-on-3 celebrity game, streetwear showcases, photo ops with the Larry O’Brien Trophy, and appearances by Sacramento Kings mascot Slamson, the Kings Dancers and dunk team. The Kings, who played the first NBA games in India in 2019, return for a second consecutive year.
NBA India country head Rajah Chaudhry said, “Hosting BUDX NBA House in New Delhi for the first time marks an exciting next step in our continued efforts to engage fans across India in new and creative ways. The response in Mumbai last year showcased the incredible passion for basketball in the country.”
AB Inbev vice president of marketing & trade Marketing for India Vineet Sharma added, “After witnessing the phenomenal response to the first-ever BUDX NBA House in Mumbai, we’re excited to bring an elevated and more immersive edition to fans in New Delhi.”
Last year’s Mumbai edition welcomed more than 6,000 fans over two days. BUDX NBA House has previously been held in Brazil, Canada, China, France, Germany, Mexico, the US and the UK, with Australia set to host its first edition on 14–17 May 2026.
The Delhi event will be produced, promoted and ticketed by District by Zomato. Further details on partners and programming will be announced soon.
The 2025-26 NBA season is streamed live in India on Prime Video, the NBA Youtube channel and NBA League Pass.
In a country where cricket reigns supreme, the NBA is quietly sinking three-pointers into culture proving that when hoops, hip-hop and heritage collide in Delhi, even the fans start believing the next big slam could be Indian.
