Brands
Nestlé India boosts Munch output with Rs 225 crore Gujarat expansion
Sanand factory set for a sweet surge as new line adds 8,300 tonnes annually
MUMBAI: Nestlé India is turning up the sweet factor with a major expansion at its Sanand factory in Gujarat. The FMCG giant has announced a new production line for its beloved chocolate brand Munch, with an investment of around Rs 225 crore.
The new line is expected to add approximately 8,300 tonnes per year to the facility’s capacity and is slated to go live within the financial year 2025-26. Nestlé India will fund the project through internal accruals, signalling strong financial health and confidence in the growing demand for its products.
This move forms part of Nestlé India’s broader capital expenditure plans across both greenfield and brownfield projects, aimed at boosting overall production capabilities. Munch is already made at multiple facilities across the country, but the Sanand expansion is set to ensure a sweeter supply for the nation.
The announcement comes on the back of a robust financial performance. For the December quarter, Nestlé India reported a 45 per cent rise in consolidated net profit to Rs 998 crore, up from Rs 688 crore a year earlier. Revenue from operations climbed 19 per cent to Rs 5,667 crore, while Ebitda margin reached 21.3 per cent of sales, reflecting improved efficiency.
With this capacity boost, Nestlé India is clearly betting on a chocolatey future, ensuring that fans of Munch will have plenty to crunch on in the years ahead.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
