MAM
‘Jaldi Sukhe…Jaldi Sukhaye’ Welspun’s new home décor national 3D campaign mantra
Mumbai: Welspun a renowned global leader in home textiles, has launched a fresh and innovative national 3D campaign for its new Quick Dry Towels. The collection has an apt tagline – Jaldi Sukhe, Jaldi Sukhaye – and is aimed at today’s aspiring Indians seeking value and quality. The range of Quick Dry Towels is made of 100 per cent cotton, is long-lasting and has a colour-lock technology to prevent colour fading. The national campaign has been launched across various out-of-home media outlets in Mumbai, Pune, Delhi, Kolkata, Chennai, Ahmedabad, Bangalore, Cochin and other metro cities.
The creative 3D by OAP highlights the quick and efficient drying process by positioning a fan behind the towels to attract the attention of the ‘on-the-go’ consumer. Welspun, known for its inventive thinking, highlights numerous crucial components through its 3D visualizations. Instead of the traditional drying procedure of being placed either indoors or outdoors, the creative showcases the blue backdrop rays emerging from the fan to create an efficient drying process. The branding ‘quick dry’ is applied on the fan, aesthetically illustrating the underlying technology. Heat waves connected on both sides of the fan are additional features to demonstrate how quickly the towel material dries.
Welspun Domestic Business CEO Manjari Upadhye said, “Quick Dry is a unique feature that Welspun towels offer and it was important that the outdoor creative brought alive that benefit in a simple and attention-catching way. OAP has brought this alive well, and we believe this campaign would make the brand memorable in the consumers’ minds”
India’s leading home media specialist COO-BTL, OAP James Varghese stated, “The idea behind the campaign was to push our creative boundaries and bring out choice and value. The innovative phrase ‘Jaldi Sukhe..Jaldi Sukhaye’ caters to today’s consumers searching for quick cures even in home décor, and we want to carve out a position in that competitive field.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
