Brands
Sankaran Sambasivam joins PwC India as associate director
Consulting leader steps into new role after over a decade at KPMG
MUMBAI: Sankaran Sambasivam has taken the next step in his consulting journey, joining PwC India as associate director. The move signals a fresh chapter for the seasoned professional, who brings over a decade of experience in business transformation and advisory.
In his new role, Sambasivam will focus on strategic advisory, client engagement and operational excellence, contributing to PwC India’s growing consulting and professional services portfolio. His appointment comes at a time when organisations are increasingly leaning on advisory firms to navigate complex, fast-evolving business landscapes.
Before this, he spent more than 11 years at KPMG Global Services, where he steadily climbed the ranks. Starting as associate consultant, he went on to serve as consultant, senior consultant, assistant manager and most recently, manager. Over the years, he built deep expertise in delivering transformation-led solutions across sectors.
He began his professional journey at Neeyamo Enterprise Solutions, where he worked as associate, laying the foundation for a career that has since been defined by steady progression and expanding responsibilities.
Announcing the move, Sambasivam shared that he is “happy and blessed” to begin his new position, adding that he looks forward to exciting times ahead.
With experience spanning consulting, operations and business transformation, his move to PwC India reflects both personal growth and the continued demand for seasoned advisory talent in India’s consulting ecosystem.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
