MAM
Data-led Dooh reshapes outdoor advertising for smarter brand campaigns
Data-led screens bring precision, measurability and context to outdoor ads
NEW DELHI: India’s outdoor advertising is evolving, with brands increasingly turning to programmatic Digital Out-of-Home (Dooh) to deliver smarter, data-driven campaigns.
Dgtoohl, a programmatic Dooh platform, reports that sectors from automotive and smartphones to quick service restaurants are adopting digital outdoor screens for precision targeting, contextual messaging, and measurable impact.
Early adopters such as Jaguar Land Rover, Vivo and Tanishq are using programmatic Dooh to combine high visibility with analytics, optimising campaigns in real time. Techniques include immersive 3D anamorphic executions, time-sensitive messaging, and strategic placement on high-impact screens, leveraging audience data to reach the right consumers at the right moment.
“Brands are no longer just buying outdoor locations, they’re buying audience moments,” said Dgtoohl founder and chief executive officer Anuj Bhandari. “Programmatic Dooh allows campaigns to be measured, optimised, and aligned with real consumer movement patterns. India is moving to pDooh with 20-25 per cent of Dooh budgets by 2026.”
Dgtoohl chief business officer and partner Shivalika Anand, said programmatic Dooh transforms traditional outdoor advertising. “It brings automation, verified billable impressions, real-time triggers and audience data. Today, programmatic Dooh is a necessity for brands seeking accountability, agility and true omnichannel impact.”
With digital screens expanding across malls, corporate districts, transit corridors and high streets, outdoor media is no longer just a visibility channel. It is increasingly becoming part of a connected, data-driven marketing ecosystem.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
