MAM
Kaushik Sengupta joins WPP Media as vice president – investment
Media strategist brings 20 years of experience from Wavemaker and Madison.
MUMBAI: In advertising, where every rupee must work harder than the last, the person steering the investment strategy can make all the difference. Kaushik Sengupta has been appointed vice president – investment at WPP Media, effective March 2026, taking charge of strategic media investments for one of the world’s largest advertising and marketing services networks.
Based in Gurugram, Sengupta will oversee the group’s investment mandate, focusing on optimising media spending, forging high value partnerships and delivering stronger return on investment for a portfolio of blue chip clients navigating an increasingly complex mix of digital and traditional media channels.
The appointment marks the latest step in Sengupta’s two decade long career in media investment strategy.
Before joining WPP Media, he spent nearly nine years at Wavemaker India, where he served as client lead – investment and associate business director. During his tenure, he played a key role in shaping investment strategies and scaling media buying operations for major client accounts.
Earlier, Sengupta built a significant part of his career at Madison World in Kolkata, where he worked for 11 years and rose to the role of account controller. His work there focused on media planning, buying and strategic account management, laying the foundation for his later leadership roles in the industry.
With experience spanning media planning, large scale buying operations and strategic account management, Sengupta brings a blend of institutional knowledge and market insight to his new role.
At WPP Media, his focus will be on aligning media investment strategies with evolving audience behaviour and helping brands maximise efficiency and effectiveness in a landscape increasingly shaped by data, digital platforms and cross channel measurement.
As the advertising ecosystem grows more fragmented and competitive, Sengupta’s appointment underscores the rising importance of strategic media investment leadership in delivering measurable business outcomes for global and domestic brands alike.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
