MAM
Piyush Kale joins JioStar as director programming strategy and insights
Media strategist brings experience from Star TV Network and Network18.
MUMBAI: In the fast moving world of television strategy, sometimes the biggest story unfolds behind the screens rather than on them. Piyush Kale has taken on a new role as director – programming strategy and insights at JioStar, strengthening the company’s leadership bench in programming analytics and audience strategy. Kale shared the update on his professional network, announcing that he has stepped into the position after several years working in programming strategy roles across India’s broadcast and media landscape.
Before joining JioStar, Kale served as manager – programming strategy and Insights at Star TV Network, a role he held from December 2019, where he focused on analysing viewership trends and helping shape programming strategies using audience data.
Earlier in his career, Kale spent 3 years and 7 months at Network18 Media & Investments Limited in multiple roles including manager, assistant manager and senior executive. During this period, he worked on media analytics, programming insights and market research aimed at improving channel performance and content scheduling decisions.
His professional journey began in the television research ecosystem with TAM Media Research Pvt. Ltd., where he spent 1 year and 6 months, first as a management trainee in 2015 and later as a senior executive.
At TAM, Kale’s work focused on translating television viewership data into actionable insights for broadcasters and advertisers. His responsibilities included analysing audience behaviour at a micro level for new channel launches, advising networks on programming schedules, repeats, distribution and promotion strategies, and delivering performance reports on TV channels and radio stations.
He also worked closely with advertisers, analysing data across product categories and media platforms including television, print and radio, while preparing weekly reports on channel performance and audience trends.
With more than a decade of experience spanning media analytics, audience behaviour and programming strategy, Kale’s move to JioStar comes at a time when broadcasters and streaming platforms are increasingly relying on data led insights to shape content decisions.
In a market where programming strategy is becoming as much about algorithms as it is about storytelling, Kale’s expertise in audience intelligence and media analytics could play a key role in guiding JioStar’s programming roadmap in the evolving Indian entertainment ecosystem.
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
