iWorld
Jai Mahalakshmi now streaming on Hari Om OTT
Mumbai: Hari Om OTT, India’s streaming platform for Vedic history and devotional content, has announced its new series Jai Mahalakshmi, featuring Puja Banerjee in the lead role. The series tells the story of goddess Mahalakshmi, embodying wealth, prosperity, and fortune. Blending traditional storytelling with modern production, it offers a visual portrayal of devotion, compassion, and wisdom.
In Jai Mahalakshmi, the divine goddess descends from her celestial abode to restore balance in the universe, confronting the chaos unleashed by the demon Kolhasur. With the guidance of Lord Vishnu and her own unparalleled wisdom and strength, she battles the forces of darkness to protect humanity and restore prosperity. The series beautifully showcases the goddess’s power, compassion, and timeless values as she overcomes challenges to bring peace and harmony to the cosmos.
Banerjee said, “After taking a break from the industry, I couldn’t resist the opportunity to play Mata Lakshmi. It truly felt like a once-in-a-lifetime role, and as someone who has always held great belief in the goddess, it was deeply personal for me. I’ve fasted every Thursday in devotion to Mata Lakshmi, so portraying her on screen felt like a natural extension of my faith. This role allowed me to connect spiritually while bringing her grace, strength, and compassion to life. It’s more than just a character—it’s a journey of empowerment that I’m proud to share with the world.”
She further added, “The role demanded not just physical preparation but emotional depth. Her journey in the show is not just about the battles she fights but also about the wisdom she imparts. It’s an honor to bring this iconic character to life on screen, and I hope audiences feel inspired by her as much as I did portraying her.”
Hari Om OTT CEO Megha Agarwal said, “We are thrilled to bring Jai Mahalakshmi to audiences at a time that perfectly aligns with the essence of Mata Lakshmi’s story and the values she embodies. From the visuals to the storytelling, everything was crafted to deliver an epic experience, inviting viewers of all generations to explore the greatness and incredible journey of Mata Lakshmi. With Jai Mahalakshmi, we are proud to showcase India’s rich culture and heritage to the world, connecting audiences with our vibrant traditions and spiritual legacy.”
Hari Om OTT head of content Angira Vats added, “Our vision at Hari Om was to present stories that resonate with audiences of all ages. Jai Mahalakshmi is a testament to that goal, blending mythology with engaging visuals. We’re proud to bring such a culturally significant story to life for the first time on Indian OTT.”
Hari Om OTT, India’s first streaming platform dedicated to mythological, devotional, and spiritual content, brings forward the stories and values of Indian culture through original series, documentaries, music, and live broadcasts.
The platform is available on devices including Play Store, App Store, Google TV, Fire TV, Samsung TV, Apple TV, and LG TV.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
