GECs
Zee TV elevates consumer experience with an innovative design approach
Mumbai: Staying ahead of the curve amidst an ever-evolving media & entertainment landscape, ZEE TV, India’s leading Hindi GEC has refreshed its design interface with an aim to enhance and elevate viewer experience. This transformative endeavour, centred upon the core thought of ‘Vibrance’, embodies the growing inner strength and confidence of the Naya Bharat that is charting new territories like never before. This unique design approach is brought to life through the visual metaphor called the ‘Circle of Spark’ that ignites life’s most defining moments through inspiring stories and aspirational characters.
ZEE TV’s strategic evolution of its on-screen TV experience leverages design for optimal business impact through enhanced information registration. It augments key aspects such as brand partners’ visibility, providing a distinctive proposition to its esteemed partners. Backed by the latest in ‘Neuroscience’, this intelligent design system captures consumer attention and heightens memorability, enhancing viewer retention of tune-in details and reinforcing platform recall. A holistic understanding of the consumer journey across the broadcast and digital ecosystem and imbibing their behavioural & navigational aspects forms the bedrock of Zee TV’s innovative design approach.
Speaking on the refreshed visual experience, ZEE Entertainment Enterprises Ltd chief marketing officer – content SBU Kartik Mahadev, said, “As pioneers of the television content landscape, our endeavour at ZEE has been to consistently deliver extraordinary experiences to our viewers. As we touch millions of hearts and homes across the many Bharats through our stories, our approach to design is in being native to culture, which we call ‘Soul to Screen’. This method enables us to be consumer centred and insight driven, making the brand and viewing experience personal. The new design for Zee TV captures the aspirations of the evolving Indian audiences. The ethos of ‘vibrance’ encapsulates the idea of a consumer who is confident, has innate strength and is taking action to shape an extraordinary tomorrow. In this new design language, we have combined cultural relatability with evolving CX trends, creating value for our viewers and advertisers alike, further fortifying our connection with our audiences and brands.”
The central essence of ‘Vibrance’ stands as a potent visual analogy for one’s inner resilience, symbolizing a more assertive and luminous manifestation of self-confidence. This evolution aligns with the purposeful spirit of ‘Naya Bharat,’ capturing its energized, resolute essence, reflecting the shifting mindset of the audiences.
For greater cultural relatability, Zee TV’s new design world derives inspiration from the ‘Genda Phool’, an omnipresent symbol of celebration and catharsis across Indian rituals. It’s a signifier of auspicious beginnings, a custodian of overall well-being, in a way, almost completing the circle of life. This embodies the channel’s commitment to portraying a spectrum of emotions and experiences through its content.
Driven by audience exposed to a plethora of non-linear content platforms with immersive and interactive experiences, the channel’s design system offers a modular structure. This shift in design approach also responds to a transformative audience mindset. Through this endeavour, ZEE has created a trail-blazing, future-ready approach that bridges the gap between linear and digital experiences.
GECs
Sebi sends show-cause notice to Zee over fund diversion, company responds
Regulator questions 2018 letter of comfort and governance lapses; company vows robust legal response
MUMBAI: India’s markets watchdog has reignited its long-running scrutiny of Zee Entertainment Enterprises, issuing a sweeping show-cause notice that drags the broadcaster and 84 others into a widening governance storm.
The notice, dated February 12, has been served by the Securities and Exchange Board of India to Zee, chairman emeritus Subhash Chandra and managing director and chief executive Punit Goenka, among others. At its heart: allegations that company funds were indirectly routed to settle liabilities of entities linked to the Essel Group.
The regulator’s probe traces its roots to November 2019, when two independent directors resigned from Zee’s board, flagging concerns over the alleged appropriation of fixed deposits by Yes Bank. The deposits were reportedly adjusted against loans extended to Essel Group entities, triggering questions about related-party dealings and board oversight.
A key flashpoint is a letter of comfort dated September 4, 2018, issued by Subhash Chandra in his dual capacity as chairman of Zee and the Essel Group. The document, linked to credit facilities availed by certain group companies from Yes Bank, was allegedly known only to select members of management and not disclosed to the full board—an omission SEBI believes raises red flags over transparency and governance controls.
Zee has pushed back hard. In a statement, the company said it “strongly refutes” the allegations against it and its board members and will file a detailed response. It expressed confidence that SEBI would conduct a fair review and signalled readiness to pursue all legal remedies to protect shareholder interests.
The notice marks the latest twist in a saga that has shadowed the broadcaster since 2019. What began as boardroom unease has morphed into a full-blown regulatory confrontation. The final reckoning now rests with SEBI—but the reputational stakes for Zee, and the message for India Inc on governance discipline, could scarcely be higher.
