MAM
Miq launches AI powered programmatic platform MiQ Sigma in India
New platform aims to simplify multi platform media planning and measurement.
MUMBAI: In the crowded world of digital advertising, clarity can sometimes feel like the rarest currency. Global programmatic media company Miq has launched its AI driven platform Miq Sigma in India, aiming to help marketers navigate the increasingly fragmented landscape of multi platform media. The launch was announced at a special event in Mumbai, where the company introduced Sigma as a proprietary technology platform designed to unify planning, activation and measurement across channels in a single decision support environment.
Miq has been operating commercially in India for more than six years and currently has a presence in over 20 countries globally. The debut of MiQ Sigma marks the company’s latest effort to deepen its technology led capabilities in one of the world’s fastest growing advertising markets.
Sigma has been built to address a common challenge in modern media planning: fragmentation. With audiences spread across multiple screens and platforms, advertisers often struggle to connect data signals, campaign performance metrics and media buying strategies into a coherent framework.
The platform aims to solve this by bringing together fragmented data, media signals and performance insights in one integrated interface, enabling advertisers and agencies to plan, optimise and measure campaigns more effectively.
The India rollout also complements Miq’s strategic data partnership with Samba TV, which provides advanced cross screen television insights and analytics. Together, the integration is intended to help marketers achieve more unified omnichannel campaign planning.
The launch was led by Miq Global CEO and co founder Gurman Hundal along with Miq chief commercial officer for India Varun Mohan who highlighted the growing complexity of India’s media ecosystem.
Hundal said the platform was designed with the Indian market’s diversity in mind.
“With Miq Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportunity rich market. India represents one of the most dynamic advertising markets globally, and Sigma is built to adapt to its diversity across language, content and media consumption,” he said.
Mohan added that the company’s broader ambition is to help advertisers move beyond fragmented planning.
“Our ambition in India is to simplify decision making in a complex media environment. Sigma is built to help advertisers move toward more connected and accountable outcomes across screens,” he said.
With the launch of Miq Sigma, the company is positioning itself to play a larger role in India’s evolving programmatic ecosystem, where technology, data and cross platform measurement are becoming central to modern media strategy.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
