MAM
Kenstar launches air cooler campaign with Rajkummar Rao, Patralekha
New 5 Star rated range offers energy efficient cooling with 5 year warranty.
MUMBAI: When the temperature rises, brands often turn up the star power. Home appliance brand Kenstar has rolled out a new air cooler campaign featuring actors Rajkummar Rao and Patralekha Paul, highlighting its latest energy efficient cooling range designed for Indian households. The campaign introduces Kenstar’s India first line of air coolers backed by a 5 Star rating from the Bureau of Energy Efficiency (BEE), along with a five year warranty aimed at combining strong cooling performance with long term reliability and lower electricity consumption.
Rao, who serves as the brand’s ambassador, said the range reflects Kenstar’s long standing focus on practical innovation.
“Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign but a promise that genuinely benefits Indian families through energy efficiency and long term dependability,” he said.
Patralekha Paul added that the brand’s appeal lies in the trust it has built with consumers over time.
“What I value about Kenstar is the trust it has created over the years. Their products reflect what today’s consumers look for: performance, responsibility and peace of mind,” she said.
The campaign positions Kenstar as a brand rooted in everyday Indian life, using relatable storytelling to communicate its promise of energy efficient cooling.
According to Kenstar chief executive officer Sunil Jain, the campaign reflects the company’s broader focus on improving daily living through innovation.
“At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering efficient, durable and sustainable cooling solutions for Indian homes,” he said.
The company’s cooling portfolio now includes more than 50 air cooler models across categories such as Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers and Table Top Coolers, designed for a range of room sizes and usage needs.
Many of the models incorporate technologies such as BLDC Maxx Technology, Quadra Flow air delivery, Hydro Dense Mesh Honeycomb Cooling Pads and heavy duty double ball bearing motors designed for consistent performance and durability.
Kenstar’s air coolers are currently available across e commerce platforms, quick commerce services, direct to consumer channels and offline retail outlets across India, according to Kenstar chief operating officer Santosh Bhamre.
The brand’s service infrastructure includes more than 560 service centres supported by 29 branches and 18 warehouses across the country, as Kenstar continues to expand its presence in both domestic and international markets spanning over 30 countries.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
