Brands
US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador
Mumbai: A groundbreaking move that underscores the brand’s commitment to inclusivity and diversity, USPA is proud to announce Palak Tiwari as its first-ever woman’s brand ambassador. Tiwari, a trailblazing young talent, is set to lend her unique voice and perspective to the renowned fashion label, further strengthening its global presence.
As the first-ever female brand ambassador of US Polo Assn, Tiwari symbolises a new era of inclusivity and progress. Known for her grace and determination, she embodies the values that US Polo Assn stands for. Her association with the brand embraces her distinct style, charisma, she embodies the essence of modern fashion and represents a generation that values authenticity and individuality and is a youth icon.
Tiwari was featured in the famous music video ‘Bijlee Bijlee’ sung by Harrdy Sandhu, which captivated audiences and youth. The song was a huge hit. She recently made her acting debut in the film Kisi Ka Bhai Kisi Ki Jaan alongside Salman Khan. Her collaboration with USPA is poised to ignite a new chapter in the brand’s history, one that embraces diversity and champions individuality.
“I am honoured to represent USPA as its first woman’s brand ambassador,” said Tiwari. “Fashion is a powerful means of self-expression, and USPA’s commitment to embracing diverse voices resonates deeply with me. I look forward to embarking on this exciting journey together.”
U.S. Polo Assn. India brand CEO Amitabh Suri says, “We are excited to welcome Palak Tiwari as the first-ever women’s wear brand ambassador to the USPA family as our brand ambassador. Her remarkable presence and commitment towards the brand helps us to curate relevant stories. Through this collaboration, we aim to redefine elegance and inspire a new wave of confidence amongst our audience, reflecting the authentic values that USPA has championed for years.”
U.S. Polo Assn India vice president marketing Deepansh Bhargava says, “Palak Tiwari resonates with the brand ethos & its culture. With Palak as our first women’s wear brand ambassador we will be able to connect with the audience of sports & fashion both, reach new horizons with the brand new campaign & inspire a generation to embrace both style & substance.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
