MAM
Pee Safe launches podcast ‘Unmute with Pee Safe’ to help women own their voice
Pee Safe reintroduces its podcast series with conversations that inspire confidence, authenticity, and honest dialogue.
MUMBAI: Pee Safe is proud to re-launch its podcast series, Pee Room Conversations, with a fresh perspective “Unmute with Pee Safe.” The series aims to create a safe space for women to openly discuss the challenges they face in daily life. By encouraging honest and authentic conversations, the podcast highlights how societal pressures, particularly the expectation to always be “likeable,” influence women’s decisions and self-expression.
The first episode of Season 4, titled Episode 1 – The Pressure to Be Likeable, explores how women often adjust their tone, opinions, and aspirations to fit societal expectations at work, in personal life, and beyond. This constant self-adjustment can leave women feeling drained and restricted. The series introduces the idea of “unmuting” as a powerful act, making a conscious choice to express oneself fully and confidently.
Speaking about the launch, Pee Safe founder Vikas Bagaria said, “Empowerment begins with honest conversations. Through ‘Unmute,’ we aim to create a space where women can speak freely without the burden of constantly limiting themselves. This series celebrates women owning their voice with confidence and authenticity.”
The episode features insights from experts including Ankita, director and category head for fem care and grooming at Blinkit; Aarushi Lohani, co-founder of Find Your Fit; Garima, dentist and influencer; Tanya Mehra, child nutritionist and mom blogger; and Srishti Jain, co-founder of Feeding India. They share experiences on how the pressure to be likeable impacts careers, decision-making, and life, while offering strategies to regain authenticity and self-confidence.
With “Unmute with Pee Safe,” the brand continues to demonstrate its commitment to empowering women beyond its products, inspiring them to be more confident and embrace positive change. Pee Safe emphasizes that true empowerment begins when women choose to unmute themselves.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
