Brands
Housing.com appoints Aditya Singh Sandhu as chief revenue officer
Veteran executive joins as platform sharpens revenue strategy and expands into tier-2 markets
GURGAON: Digital real estate platform Housing.com has appointed Aditya Singh Sandhu as chief revenue officer, betting on his two decades of leadership experience to turbocharge revenue growth and sharpen its go-to-market strategy.
Based out of the company’s Gurgaon office, Sandhu will spearhead efforts to expand market presence, accelerate revenue growth and scale commercial operations across key business segments.
Sandhu brings more than 20 years of experience spanning India and the United States, with stints across FMCG, e-commerce and technology-led firms. Over the course of his career he has built and scaled businesses at different stages—from early-stage startups to large enterprises.
Before joining Housing.com, Sandhu held senior leadership roles at ITC Limited, Udaan, Nykaa, VLCC and Ustraa. He also brings entrepreneurial credentials, having co-founded a startup where he served as chief operating officer and helped build a customer-centric, cash-flow-positive business model.
Praveen Sharma, chief executive of REA India, said the appointment comes at a crucial moment as the company prepares for its next phase of expansion.
“We are delighted to welcome Aditya to Housing.com at such a pivotal stage of our growth journey. His extensive experience across diverse sectors, combined with his strong business acumen and people-first leadership style, makes him uniquely suited to lead our revenue function,” Sharma said.
Sandhu said the country’s rapidly evolving digital real estate ecosystem offers significant headroom for growth.
“I am excited to join Housing.com at a time when the digital real estate ecosystem in India is evolving rapidly. The platform has built a strong foundation and holds immense potential to further transform how people discover and transact real estate,” Sandhu said.
He added that the company’s recent push into 15 new tier-2 cities opens the door to a wider pool of homebuyers.
“With Housing.com recently expanding into 15 new tier-2 cities, there is a tremendous opportunity to bring digital-first property discovery to a wider base of homebuyers. I look forward to working with the team to drive growth, enhance customer value, and build a robust, future-ready revenue engine,” he said.
Founded in 2012, Housing.com was acquired by REA India, formerly known as Elara Technologies, in 2017. The platform now operates in more than 45 cities across tier-1 and tier-2 markets, offering listings across new homes, resale homes, rentals, plots, commercial spaces and co-living accommodation, alongside advertising solutions for developers and brokers.
With Sandhu now steering the revenue engine, Housing.com is signalling clear intent: scale faster, push deeper into India’s expanding property markets and tighten its grip on the country’s digital house-hunting boom.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
