Brands
Preeti Misra Joins Open Media & Fortune India as Head of Events
Preeti Misra brings two decades of experience to a business that smells opportunity in live gatherings
MUMBAI: Fortune India is serious about live events and it has just hired someone who knows how to fill a room. Preeti Misra has been appointed Head of Events at Open Media & Fortune India, the RP-Sanjiv Goenka Group’s media and publications arm, tasked with turning both brands into destination platforms for India’s business and intellectual elite.
Misra arrives with more than 20 years of experience in marketing communications, brand strategy and large-scale events. She has held senior roles at India Today Group, Laqshya Media Group, Times Internet and C S Direkt Events & Exhibitions, a career that spans mass-market spectacle and niche power gatherings alike. Few in the industry have logged that many miles across so many formats.
In her new role, she will run the events vertical across both Open Media and Fortune India, with a brief to build what the group describes as high-impact intellectual and experiential platforms, the kind that blur the line between editorial credibility and boardroom currency. She will report directly to Sahil Shetty, Chief Executive Officer of Open Media & Fortune India.
The appointment signals a clear strategic push. Events have become a serious revenue line for legacy media houses in India, offering advertisers something a banner ad cannot: a captive room full of decision-makers. For Fortune India, a brand that already speaks to the C-suite, the upside is obvious. Misra’s job is to make it real and make it happen quickly.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
