Sports
SJFI Golden Jubilee convention returns to Delhi
Hero MotoCorp titles four-day event from March 13-16 with 23 brand partners.
MUMBAI: Delhi’s ready to host the biggest sports media party in 50 years because when SJFI turns golden, even the headlines get a standing ovation. The Sports Journalists Federation of India (SJFI) is bringing its National Convention back to the capital for the first time in over two decades, and this edition is celebrating its Golden Jubilee in style. Hosted by the Delhi Sports Journalists Association (DSJA) from March 13-16, 2026, the four-day event has secured Hero Motocorp as title sponsor, underscoring strong corporate confidence in India’s premier gathering of sports media professionals.
Hero Motocorp executive vice president for global business & product planning Sanjay Bhan said, “Promoting sporting excellence across disciplines has been an integral part of our journey. We are delighted to be the Title Sponsor of the Golden Jubilee celebrations of SJFI, an opportunity to support athletes and celebrate the fraternity that chronicles India’s sporting journey.”
The convention has attracted an impressive lineup of 23 partners, including TCM Sports, Sony Sports Network, Punjab Kings, Red Bull, Delhi Capitals, DDCA, Jindal Steel, Rajasthan United FC, Archery Association of India, Svayam, RPL, PEFI, SG Sports, WordsWork Communications Consulting, Modern Pythian Games, JK Tyre, DDA, Artsmith Concepts & Vision, Adimazes, Aabhawater, VIDA and ESGF. Strong backing also comes from the Ministry of Youth Affairs and Sports (MYAS), Indian Olympic Association (IOA) and International Sports Press Association (AIPS).
DSJA Secretary Sabi Hussain said, “Hosting the 50-year milestone celebration is a huge honour. The incredible backing from our brand partners shows how powerful the Indian sports media network has become.”
TCM Sports managing director Lokesh Sharma added, “It is an honour for TCM Sports to host the SJFI Convention 2026. Journalists have a vital role in documenting the history of sport and bringing stories to millions of fans. We are proud to welcome distinguished members of the sports media fraternity.”
The packed programme blends professional dialogue with sporting action and networking. Highlights include a Grand Sports Conclave hosted by TCM Sports featuring top administrators and Olympic icons, the JK Bose Inter-Zonal T20 Cricket Tournament, AC Bali Table Tennis Tournament, basketball, futsal and golf putting competitions, family and youth engagement activities such as the Modern Pythian Games and Red Bull gaming station, plus a prize distribution ceremony with distinguished dignitaries.
In a milestone year for Indian sports media, the Golden Jubilee convention isn’t just marking 50 years, it’s proving that when journalists, brands and sport come together, the real winners are the stories that keep inspiring the nation.
Sports
Ferrari CEO embraces Hindi mantra at India awards
Benedetto Vigna calls “hoga kaise nahi” perfect expression of brand philosophy.
MUMBAI: Ferrari’s boss didn’t just visit India he came back speaking fluent aspiration. Benedetto Vigna, CEO of Ferrari, revealed at the CNBC-TV18 India Business Leaders Awards 2026 on 14 March that a Hindi phrase he heard during his trip “hoga kaise nahi” (how will it not happen) perfectly captures the Italian marque’s relentless drive to redefine what’s possible.
Speaking on stage in Mumbai, Vigna described the line as a sharper, more powerful version of Ferrari’s own mantra, “We redefine the limit of the possible.” He said the phrase struck him instantly, “It is much shorter, better and more effective.”
Vigna stressed that Ferrari’s strategy has never been about chasing volume. “We don’t sell. We want people to fall in love with what we do,” he explained. The company continues to develop a diverse range hybrids, pure combustion engines and full electrics while staying true to the emotional pull that makes customers aspire to own one.
The comment came during a wider discussion on leadership and innovation, where Vigna shared another guiding principle, “Learn from everyone, everywhere. I have not met a person from whom I could not learn anything.”
In a room full of India’s business elite, the Ferrari CEO turned a simple Hindi expression into the evening’s most memorable line proving that sometimes the fastest way to accelerate isn’t with horsepower, but with the right four words.
