Sports
Vi partners with Chennai Super Kings as official sponsor
Telecom brand secures jersey branding and fan activations for next three years.
MUMBAI: Vi just bowled a googly of a partnership because when connectivity meets CSK, even the boundary rope feels like a strong signal. Vodafone Idea (Vi) has announced a multi-year partnership with Chennai Super Kings (CSK), naming itself the Official Sponsor for the upcoming IPL season and beyond. The deal, unveiled on 6 March 2026, will see Vi’s logo feature on the leading leg of the CSK playing uniform for the next three years.
The collaboration extends across digital platforms, in-stadium touchpoints and fan experiences, including on-ground activations, exclusive meet-and-greet opportunities, official signed merchandise and match ticket access for Vi users. A key focus is grassroots development through close work with the Super Kings Academy, supporting young cricketers boys and girls aged 6 to 23 with training and growth opportunities.
Vi chief marketing officer Avneesh Khosla said, “Cricket is deeply woven into India’s social and cultural fabric, creating shared experiences that unite communities across the country. Our partnership with Chennai Super Kings represents a powerful coming together of shared values passion, performance, and resilience.”
Chennai Super Kings managing director KS Viswanathan added, “We are delighted to welcome Vi to the Super Kings family. Vi’s strong digital reach and youth connect align perfectly with our vision of building deeper engagement with fans and aspiring players alike.”
The tie-up comes as Vi looks to deepen cultural relevance and strengthen fan connections through robust connectivity, while CSK continues its legacy of nurturing talent and delivering memorable moments on and off the field.
In a league where every run counts, Vi and CSK aren’t just playing the game, they’re building the stands, the academy and the conversation that keeps cricket alive long after the stumps are drawn.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
