Greaves Electric Mobility appoints Pranesh Urs as head of marketing

MUMBAI: Greaves Electric Mobility has appointed Pranesh Urs as head of marketing, bringing on board a seasoned marketer with more than thirteen years of experience across the automobile and consumer electronics sectors.

In his new role, Urs will report to Vikas Singh, managing director and chief financial officer of Greaves Electric Mobility. He will lead the company’s marketing function, with a mandate to sharpen the brand positioning of Ampere, Ele and Eltra while driving integrated campaigns across the company’s electric two-wheeler and three-wheeler portfolio.

The appointment comes at a time when the electric mobility sector in India is shifting gears, moving beyond specifications and technology to focus on everyday usability and customer experience. Urs will work towards strengthening brand visibility while supporting the company’s broader mission of delivering sustainable and intelligent mobility solutions.

Welcoming the appointment, Vikas Singh said Pranesh’s experience across consumer technology and green mobility businesses will bring a valuable perspective to the company’s marketing efforts. He added that as the EV sector evolves towards practical, everyday mobility, Urs’s leadership will help advance Greaves Electric Mobility’s focus on accessible and reliable electric transport for customers across the country.

Over the course of his career, Urs has worked with several leading organisations including Ather Energy, Samsung India Electronics and Hewlett Packard India Sales Private Limited, gaining experience across both consumer electronics and the fast-growing electric mobility space.

He holds a bachelor’s degree in mechanical engineering from Mangalore University and a Masters Diploma in Business Administration from the Symbiosis Institute of Management Studies in Pune.

As Greaves Electric Mobility continues to expand its portfolio of electric two and three wheelers and widen its retail and service network, Urs’s appointment signals a renewed focus on building stronger brand connections while delivering practical mobility solutions for Indian consumers.