MAM
Aspect Sports renews Pinkathon partnership for Delhi edition
Official Sports Partner supports women runners on 8 March 2026 event.
MUMBAI: This Women’s Day, Aspect Sports is lacing up to run alongside thousands of women because when the starting gun fires, empowerment isn’t just cheered, it’s paced. Aspect Sports has extended its association as official sports partner for the 8th edition of Pinkathon Delhi, set for 8 March 2026 to coincide with International Women’s Day celebrations. The partnership builds on the momentum from the Mumbai edition, doubling down on structured training, guidance and long-term engagement to encourage more women to embrace running.
Through dedicated runners’ meets at the expo and practical training tools, Aspect Sports will support participants in the lead-up to race day. The initiative centres on “Her,” the female runner aiming to turn first steps into lasting habits rather than one-off events.
Aspect Global Ventures executive chairperson Aksha Kamboj said, “Women’s Day carries strong symbolism, but the real impact comes from what happens beyond the celebration. Our association with Pinkathon is focused on ensuring that women who show up on race day have access to the right guidance, structure and support.”
Pinkathon founder Milind Soman added, “Pinkathon has always been about encouraging more women to take that first step towards taking up the sport of running, irrespective of age and background. With Aspect Sports continuing as our Official Sports Partner, we’re strengthening the support structure for that first step, as well as the subsequent ones.”
Since its inception in 2012, Pinkathon has engaged over half a million participants across cities, establishing itself as one of India’s most recognised platforms for women’s running. The Delhi edition reinforces the theme of sustained participation, bridging the gap between event excitement and consistent involvement.
In a race where every stride counts, Aspect Sports and Pinkathon aren’t just marking Women’s Day, they’re paving a longer track for women to keep running, one confident step at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








