MAM
Shalimar Paints launches AI-powered campaign for Hero & Zero Damp
Shalimar Paints launches AI-powered TVC for Hero Weather Guard 12 and Zero Damp Advance.
MUMBAI: Shalimar Paints just gave walls a witty wake-up call because when your house is quietly damp and dull, even the paint job deserves a dramatic intervention. Shalimar Paints has rolled out an AI-powered campaign spotlighting its flagship protection solutions, Hero Weather Guard 12 and Zero Damp Advance. The light-hearted TVC follows a meticulous man who over-prepares for every tiny outdoor hassle, an oversized umbrella for drizzle, plastic wrap for his backpack, a visor against dust, a portable fan to dry clothes yet returns home to a house showing dull paint, hairline cracks and spreading damp patches.
The narrative flips to the brand’s science-led fix, Hero Weather Guard 12, with adaptive polymer technology, anti-fungal and anti-microbial protection, and a 12-year performance warranty against harsh weather, peeling and fading, paired with Zero Damp Advance, which strengthens surfaces against moisture seepage and humidity, backed by its own 12-year warranty.
The film closes with the tagline “Nischit Suraksha. Saalon Tak.” (Certain Protection. For Years.), reinforcing that true glow comes from smart, long-lasting solutions rather than extreme measures.
Shalimar Paints MD & CEO Kuldip Raina said, “Homes are built to last, but endurance requires the right protection. Despite being exposed to weather and moisture all the time, outside walls are frequently disregarded until damage is apparent. Our solutions combine technology and confidence backed by warranties.”
The campaign, blending humour with real-life relatability, will run across digital channels and social media, targeting homeowners, painters and channel partners in urban and emerging markets who seek durable exterior and damp-proofing solutions.
In a world obsessed with quick fixes, Shalimar isn’t selling paint, it’s selling peace of mind, one scientifically sound, decade-long coat at a time.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
