Brands
Motorola India names Ipshita Chowdhury marketing head
Gagandeep Bedi moves to Asia Pacific strategy as India gets new lead
GURUGRAM: Motorola India has appointed Ipshita Chowdhury as India marketing head, tasking her with sharpening brand salience and accelerating growth in one of its most contested markets.
She succeeds Gagandeep Bedi, who has been elevated to Asia Pacific marketing strategy and operations lead. Both executives will report to Motorola head of marketing, Asia Pacific Shivam Ranjan.
Chowdhury brings more than two decades of cross-sector marketing experience spanning telecom, automobile and FMCG. She has previously held leadership roles at Nokia, Microsoft, Philips Lighting and Valvoline Cummins, building consumer-facing brands across categories.
At Motorola India, she will oversee integrated campaigns and brand strategy nationwide, as the company seeks to consolidate recent gains in the smartphone market.
Bedi, in his previous India role, was credited with reinforcing Motorola’s positioning and driving brand momentum over the past year. In his expanded regional mandate, he will work with Asia Pacific leadership and country marketing heads to align strategy, strengthen operational discipline and unlock growth across mature and emerging markets.
Ranjan described India as a critical growth engine for the brand, noting that Bedi’s regional remit would foster tighter strategic cohesion across Asia Pacific, while Chowdhury’s consumer insight and category breadth would help scale the brand’s next phase in India.
Chowdhury said she was joining at a moment of “strong growth and momentum”, adding that she intends to deepen consumer engagement in a market where technology cycles move fast and brand loyalty is hard won.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
