Pranchal Srivastava appointed CBO at Aditya Birla Fashion & Retail

MUMBAI: Pranchal Srivastava just stepped into the driver’s seat of premium fashion because when you’re steering 50 plus stores and a 600-strong team, the runway suddenly feels a lot longer. Pranchal Srivastava has been appointed chief business officer & business head (Collective & Mono Brands) at Aditya Birla Fashion and Retail Ltd. In this role, he takes full P&L responsibility for The Collective multi-brand outlets and the Mono Brands portfolio, including Polo Ralph Lauren, Hackett London, Ted Baker, and Fred Perry.

He oversees a workforce of more than 600 people across over 50 destinations, managing multi-brand stores, exclusive brand boutiques, and a significant e-commerce business. His mandate includes driving revenue growth, strengthening premium positioning, and accelerating omni-channel expansion for the group’s upscale fashion verticals.

Srivastava joins at a time when India’s organised premium retail is expanding rapidly, with consumers increasingly seeking curated, international brands both online and offline. His appointment signals ABFRL’s intent to sharpen focus on high-margin, lifestyle-led businesses amid rising competition in the luxury and premium segments.

With deep experience in retail strategy and brand scaling, Srivastava is expected to bring sharper execution to a portfolio that blends global icons with Indian market nuances. For a business where every store visit and click counts toward premium perception, his arrival feels like the perfect fit, ready to turn curated collections into must-have conversations, one destination at a time.